Another day, another Yeezy stunt.
In November, Kim Kardashian took to the streets in nine different Yeezy Season 6 looks — in a single day.
Now, a host of celebrities are following suit. Instagram is blowing up with images of Paris Hilton, influencers Abigail Ratchford and Amina Blue and others, as Yeezy-wearing Kim Klones — with blond wigs and all.
Kanye’s decision to forgo traditional industry marketing methods, such as Fashion Week shows, in favor of guerrilla-style product releases, a la streetwear brands Supreme and Kith, is keeping fashion fans on their toes.
Yeezy lovers can preorder the Season 6 pieces, including $120 bike shorts and $300 sweatpants, online now. Pieces will ship out starting March 1.