Fashion & Beauty

Beyoncé’s creative producer makes jewelry and celebs are loving it

When you start to feel overwhelmed, remember this: You have as many hours in a day as Beyoncé . . . ’s creative digital producer Kelly Shami.

Shami, who works at Bey’s management company Parkwood Entertainment, moonlights as a jewelry designer at her eponymous brand — and lately, her pieces have been spotted on the likes of Dua Lipa, SZA and Daphne Groeneveld.

Shami’s distinctive designs, including the Varsity Medal necklace SZA wore on “The Tonight Show Starring Jimmy Fallon” and the Boulevard necklace favored by model-singer Lipa, are surprisingly affordable. Smaller pieces, including rings and earrings, will only set you back $64, while multicharm pendant necklaces top out at $250.

The enterprising Shami, who co-runs her jewelry business with her twin brother Mark, also designs iPhone cases for LegsMarket. What a gem!