Walmart.com: Your one-stop shop for groceries, homegoods and . . . cocktail dresses?
The superstore is partnering with Lord & Taylor to up its online fashion game. In spring 2018, shoppers will be able to buy a selection of Lord & Taylor-carried brands on Walmart’s website.
Quartz reports that it’s not yet clear if Walmart will carry L&T’s more exclusive labels, such as DVF or Michael Kors. But Wally World does seem eager to shed its reputation as a fashion wasteland.
“Our goal is to create a premium fashion destination on Walmart.com,” said Denise Incandela, head of fashion for Walmart’s US eCommerce division, in a statement.
She believes this is meeting a need for Walmart-loving fashionistas: “We see customers on our site searching for higher-end items.”