A former editor for Teen Vogue and Elle, a columnist for Vogue China, and editor-in-chief of Lucky, Eva Chen turned fashion heads in 2015 when she left the magazine world to join the team at Instagram. Now head of fashion partnerships for that social media platform, the Columbia School of Journalism grad, 37, is drawing attention for her 700,000 adoring followers. To their great delight, she shares snaps of shoes, bags, her husband (Tom Bannister, founder of digital studio SXM) and her two children — 2-year-old Ren and weeks-old Tao. Here, she tells Alexa what she’s hearting most these days.
2: Times a week she eats in restaurants. One favorite is Rubirosa in Little Italy for pizza alla vodka. “Hypothetically speaking, a pregnant person could eat an entire pie herself— hypothetically speaking.”
5: Closets in her Union Square apartment, including one walk-in “that’s overflowing at all times and has begun to sprawl into my husband’s closet.”
7: Beauty and grooming products always in her bag, including Susanne Kaufmann hand sanitizer, Fresh “Sugar” lip treatment and — wait for it — baby wipes.
11: Cities she visited, in six countries in 2016. She loved Tokyo for “the exquisite food and the wonderful shopping.”
20: Apples she buys each week, often ’gramming the best in the bunch.
33: Handbags purchased last year for her ever-growing collection. The latest? A Gucci “Bee” purse.
50: NYC blocks she walks on weekends (“I haven’t worked out in a year,” she says with a laugh), often strolling from Union Square to Washington Square Park with a stop at the Kati Roll Company or Kulu Desserts en route.
42,000+: Likes on her most popular Instagram post, a shot of her newborn “sleepy little cub,” Tao.