Uber’s popularity may not be in the tank after all, according to a new poll.
The ride-sharing app’s favorability only dipped 5 percent in the last week, despite the #DeleteUber campaign, spurred by its controversial response to the implementation of President Trump’s travel ban, according to a Morning Consult Brand Intelligence poll.
The survey questioned 2,123 Americans about their feelings towards Uber in wake of the fallout, which prompted a reported 200,000 users to purge the app from their phones.
It found that 46 percent of the participants viewed Uber positively — a 5-percent drop from the previous week’s poll that was done prior to the backlash.
Uber informed customers that it had disabled surge pricing to the airport in reaction to a ban-prompted citywide taxi driver strike — a common response the company implements during emergencies so people don’t think it is trying to cash in.
Critics assumed Uber was trying to break the strike, prompting mass deletions of its app, and calls for the company’s CEO to step down from a Trump advisory board, which he later did.
Competitor Lyft quickly pledged $1 million to the American Civil Liberties Union following the controversial immigration executive order, which temporarily halted refugees from seven Muslim-majority nations from entering the U.S.
Its favorability ticked up only slightly in the same time period, going from 32 to 33 percent.