Skittles’ new Super Bowl ad ditches Aerosmith for romance

Skittles is tackling romance in a Super Bowl ad released Tuesday.

The 30-second spot shows a teenage Romeo pitching the rainbow candies through an upstairs window to woo his girlfriend — then cuts to a shot of the girl taking turns with the rest of her family catching them in her mouth.

A line of recipients is rounded out by a burglar, the policeman chasing him, and finally a woodchuck.

“Romance the rainbow. Taste the rainbow,” the ad urges.

The spot follow’s last year’s Skittle Super Bowl ad that starred Aerosmith frontman Steven Tyler, who was confronted with a shrieking portrait of himself made out of Skittles that shattered itself when it hit a high note.

The Tyler spot, which has garnered more than 24 million YouTube views, was nevertheless judged by Adweek as one of the worst of the big game.

The new spot was created by adam&eveDDB, an affiliate of Chicago DDB, which did last year’s.

Skittles made its Super Bowl ad debut in 2015 with “Settle It,” an ad about a town fixated on the lost art of arm wrestling.