Jane Pratt to exit Time Inc. when xoJane contract expires

Jane Pratt will exit Time Inc. on Dec. 31 when her contract to run websites xoJane and xoVain expires.

News that Pratt was shopping the sites that Time had purchased from Say Media a year ago was first reported by Media Ink.

Pratt felt that the sites were not getting the support from Time that they needed, sources said.

Women’s Wear Daily was the first to report that Time had stopped posting original content to the sites, which were defaulting to the InStyle site, and that Pratt’s contract was not being renewed. Several staffers have been reassigned.

Pratt could not be reached for comment. Among the potential suitors mentioned for the site were Vice Media, Bustle and Gwyneth Paltrow’s Goop site.