They’re always open – just not to copycats.
7-Eleven is suing two Brooklyn bodegas claiming they ripped off its trademarked red, orange, green and white sign, according to new complaints filed in Brooklyn federal court.
One of the stores, called “Eleven 7 Food Mart,” is on Coney Island Avenue in Kensington.
The other shop is “Z-Eleven” on Henry Street in Red Hook — which bears a sign that looks strikingly similar to 7-Eleven’s logo.
A lawyer for 7-Eleven says in court papers that both stores’ signs closely resemble the real deal and are “likely to cause confusion, to cause mistake, or to deceive customers” that they’re affiliated with the brand.
Cease and desist letters were served to both shops prior to the lawsuits being filed but they continue to use the mark, court papers say.
7-Eleven, which has more than 7,500 stores in the US, is suing for unspecified damages.
A phone number for Z-Eleven was out of service and Eleven 7 could not be reached.