Her speech was a success — and so was her dress.
Ivanka Trump wore a simple blush-pink shift dress when she gave a rousing address on behalf of her businessman father, Donald Trump, at the Republican convention Thursday night.
But Ivanka, who has her own fashion label, is a businesswoman in her own right — and happened to be selling one almost like it.
The morning after her speech, Ivanka tweeted to her nearly 2 million followers, directing them to where they could purchase a $138 version.
“Shop Ivanka’s look from her #RNC speech” she tweeted, with a photo of herself looking pretty in pink at the podium.
By Friday afternoon, the dress, listed as the “Ivanka Trump Sleeveless Studded Sheath Dress,” was sold out online at Macy’s and Nordstrom.
For fashionistas who didn’t click quick enough, all is not lost.
The dress that was for sale Friday is actually different from Ivanka’s RNC dress. It’s shorter, it lacks a side leg slit, and its bodice is embellished with tiny rows of silver studs.
The actual dress that Ivanka wore for her speech will be available in the Ivanka Trump fall/holiday collection, her publicists confirmed Friday.
Meanwhile, her white dress from Wednesday night is also from her collection, and also available, for $158.
Ivanka Friday basked in positive press as much for the dress as for the speech itself.
Multiple sites praised her self-designed, moderately priced dresses and contrasted them, favorably, against the pricier wardrobe of Hillary Clinton, who wore a $12,495 Armani jacket — later marked down to $7,497 — for her New York primary victory speech in April.