This website hooks you up with New York’s hottest tech startups

Want to support New York’s budding tech startups? A new Web site aims to make that both easy and fun — through the magic of shopping.

Our James Covert reports that a group called New York Hearts Tech launched an e-commerce site last week (NewYorkHeartsTech.org) that makes it simple to shop at 18 of the Big Apple’s Silicon Alley startups.

Those include Casper, Jet, ClassPass, Birchbox, Gilt and Handy, to name a few. In particular, the new site highlights New York’s fashion, beauty and lifestyle tech startups.

“We’re hoping people will say, ‘Oh my god, I didn’t know this company was also from New York,’ ” says Sharon Klapka, who chairs the organization. Other brands featured thus far include BaubleBar, Beltology, GlamSquad and Minibar.