Football players aren’t the only ones scoring during the Super Bowl — and a new ad by the NFL proves it, showing babies conceived during the big game over the years.
The three-minute commercial, called “Super Bowl Babies,” remixes Seal’s “Kiss From a Rose” with original lyrics and will run at the end of the third quarter of Sunday’s showdown between the Carolina Panthers and Denver Broncos.
“Data suggest 9 months after a Super Bowl victory, winning cities see a rise in births. They’re called Super Bowl Babies,” declares the ad, which touts the league’s “Football is Family” campaign.
The first batch of babies highlighted are 12 Giants fans, all born after the New York team’s victory in 2008.
“What makes the Super Bowl so super, a day we adore. It is a day so super it’s why we were born,” the 6-year-olds croon with the camera panning over the Big Apple’s skyline.
“In the end, when our team won, mom and dad looked at each other. One thing led to another that night. We’re all babies — it all happened the night the Super Bowl was played,” the song continues, featuring now-grown Dallas Cowboys fans who were born after the team’s consecutive wins in 1993 and 1994.
The ad includes little football lovers born as recently as the 2014 Super Bowl, where the Seattle Seahawks crushed the Denver Broncos, to the 1967 Super Bowl X won by the Green Bay Packers.
“We wanted to do something that stuck with the theme that also captured the excitement of the game,” NFL spokesman Dawn Hudson told ESPN.
All of the Super Bowl babies came together like a gospel choir at the end, singing, “Now Super Bowl 50 is here, so much reason for cheer tonight.”