HELSINKI — Angry Birds are getting angrier because some of their real-life counterparts in the South Pacific are facing extinction.
Rovio, the creator of the hugely popular Angry Birds games, says the company is teaming up with nature-conservationist group BirdLife to disseminate information and help collect funds to protect birds in the region that are particularly vulnerable to attacks by non-native predators introduced by humans.
The Finnish company is launching the campaign as it releases the Angry Birds Fight game on May 7 in Asia Pacific, saying it hadn’t realized until now that some of the most critically endangered bird species have populations lower than the number of staff at Rovio, which totals 700.
With more than 2.8 billion downloads, Rovio’s Angry Birds is among the world’s most popular mobile games.