Apple Watch shows its face at Paris Fashion Week

Forget Silicon Valley. Apple is trying to cozy up to Parisian fashionistas when it comes to marketing its new smartwatch.

Collette, a high-end retailer located near the Louvre on Paris’s posh Rue Saint Honore, showcased the new watches on Tuesday as part of Paris Fashion Week.

“Collette and Apple invite you to preview Apple Watch. A one day experience only,” the retailer — which sells a “New York” baseball cap for a whopping $75 — announced on its web site Tuesday.

The high-end retailer posted pictures of fancy-looking people trying on the watch, which goes on sale next year.

The move makes sense following Apple’s CEO Tim Cook’s move last year to hire Angela Ahrendts, ex-CEO of Burberry.

Ahrendts was hired as a senior vice president in charge of the strategic direction, expansion and operation of Apple’s online and retail stores. But Ahrendts hire was also rumored to have been in anticipation of Apple’s plan to sell Apple Watch, which is unveiled on Sept. 9th.

While the opinion of fashionistas could help in selling the watch, which will sell at a starting price of $349, its success will depend on less sexy features such as battery life.

Developers across the globe are still waiting for details like battery life to decide whether or not its worth it to make apps for the smartwatch. And apps, or lack thereof, could make or break a connected device.

“If the battery life doesn’t even last half a day, its almost a dealbreaker,” said Nick Van Wiggeren, a software engineer for DigitalOcean, a cloud storage company for app developers. “You want your watch to work when you wake up in the morning and go to bed at night,” Van Wiggeren said.

“It worries me that Apple didn’t mention that,” he said about the watch’s battery life during the Sept. 9th unveiling.

kwhitehouse@nypost.com