Essence of Vali sees sales soar
By
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Coeli Carr
Published
Feb. 22, 2014, 11:08 p.m. ET
Valerie Bennis knew in 2000 when she launched her all-natural aromatherapy company, Essence of Vali, she was on to something.
Today Bennis’ “Sleep” concentrate is her best-selling product.
Sales last year grew 20 percent from 2012, and half of her sales are to hotels and spas. The Gem Hotels in Chelsea, Soho and Midtown buy the Sleep mini-size to leave on their guests’ pillows, as does the Intercontinental Hotel in Boston.
She sells her line through her website and specialty stores.