FOR all of ESPN’s low-brow promos and cross-promos, it has hit upon a cross-town winner. Starting this week, the roofs of 50 New York City taxis will carry electronic sandwich boards displaying ESPN’s logo and up-to-the-minute updates from all kinds of sports events. Form and function.Phil Mushnick
ESPN HIRES A BUNCH OF REAL HACKS
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Published
May 27, 2001, 4:00 a.m. ET