The high-profile disaster Boo.com has reportedly found a buyer to snatch it away from liquidation – for a mere $372,500.
The defunct e-tailer was sold by liquidators KPMG to well-known British Internet pioneer Dan Wagner and his company, Bright Station, the Sunday Times of London reported.
Boo.com – launched with world-domination plans and a huge valuation – burned through $135 million before investors including Goldman Sachs and LVMH’s Bernard Arnault pulled the plug.
The site’s groundbreaking technology was what attracted Wagner. He has let chic founders Ernst Malmsten and Kajsa Leander go with the 220 staff that have been axed. Wagner – who floated his Internet company Maid way back in 1994 -is also taking a piece of insolvent financial site Net Imperative.