A red grated table features three white cups filled with brown, pink-and-green, and yellow-and-white soft serve.
There’s plenty of exciting soft serve to lick up this summer in New York.
John Tsung/Eater NY

The Best Soft Serve in New York City

Where to find soft serve in flavors like ube, saffron, and matcha

View as Map
There’s plenty of exciting soft serve to lick up this summer in New York.
| John Tsung/Eater NY

On a hot summer afternoon — after a slice in Bensonhurst, on top of an egg waffle in Chinatown, or alongside an order of beignets in Alphabet City — no dessert feels quite as perfect as soft serve. Machine-made with fewer ingredients and therefore more consistent in quality, the airier, less milk-fat-heavy cousin to scooped ice cream has become a popular dessert for many restaurants in the city.

Since Milk Bar redefined the soft serve with its cereal milk invention in 2008, New York City has seen an explosion of smooth, frozen swirls. These days, there’s a soft serve for every palate: light and refreshing or creamy and luscious, chocolate and vanilla or South Asian spices, dairy, or vegan. After sampling dozens of soft serves, these 12 shops provide a great representation of the city’s ever-evolving dessert scene.

John Tsung is a cultural writer and multidisciplinary artist whose work explores immigrant narratives and the Asian American experience, among other themes. You can find his work here.

Read More
Eater maps are curated by editors and aim to reflect a diversity of neighborhoods, cuisines, and prices. Learn more about our editorial process.

Marvel Frozen Dairy

Copy Link

The third East Coast outpost of a long-running, family-owned soft serve shop, Astoria’s Marvel Frozen Dairy is the Long Island answer to Carvel. Founded in 1951, the shop is known for its wide range of cream, yogurt, and vegan soft serves, Marvel’s rendition is the perfect American boardwalk soft serve: light, marshmallowy, and designed to be eaten quickly with its signature “bonnet” shell.

Three cups of soft serve are presented side-by-side in white cups: yellow, green, and brown with a white spoon in each.
Soft serve from Marvel.
John Tsung/Eater NY

Xing Fu Tang

Copy Link

Several bubble tea shops now offer soft serve and boba, but one of the best versions is found at Xing Fu Tang. The Taiwanese tea chain combines swirled, slightly sweet soft serve with hot brown sugar boba for a dessert that feels like an upside-down hot fudge sundae. There are locations in Flushing, the East Village, and Hudson Yards.

A hand holds up a brown soft serve with a cup that reveals a brown sugar boba base.
Xing Fu Tang is about more than just bubble tea.
John Tsung/Eater NY

Seed + Mill

Copy Link

Seed + Mill, a halva vendor in Chelsea Market, makes a one-of-a-kind vegan soft serve sundae. It’s made with an oat milk base, and each cup is drizzled with tahini and topped with chunks of imported halva for a dessert that’s nutty, gooey, and not too sweet.

A white cup holds a brown soft serve with tahini and halva toppings.
Seed + Mill’s soft serve uses ingredients like halva and tahini.
John Tsung/Eater NY

Matchaful

Copy Link

This matcha chain makes extravagant claims about the health benefits of its tea, and describes its offerings as single-source “farm to whisk.” The wildly colorful earth glow soft serve is amazingly tasty and fun to eat, containing “cashews, oat milk, coconut sugar, taro, butterfly pea flower, blue spirulina, arrowroot, sunflower lecithin” — so, yes, it’s vegan.

Purple and green swirls of soft serve.
Earth glow soft serve does almost glow.
Robert Sietsema/Eater NY

L'Industrie

Copy Link

Like Leo in Williamsburg, L’Industrie is a pizzeria that has become known for its soft-serve gelato. The flavors — peach, pistachio, grape, and more — change often, and two are available at a time: They can be ordered separately or swirled together with olive oil and sea salt on top. L’Industrie has locations in Williamsburg and the West Village.

Two white cups feature yellow and white swirled soft serve.
Soft serve from L’Industrie.
John Tsung/Eater NY

Ray's Candy Store

Copy Link

An Alphabet City landmark since 1974, Ray’s Candy Store is a must-visit for its wide array of desserts. Chief among the sweets is Ray’s ice cream truck-style soft serve, with classic flavors ranging from chocolate vanilla twist to strawberry and pistachio. Each is great with a side of Belgian fries or beignets, and it’s worth the price of admission to have a moment with owner Ray Alvarez.

A hand holds up and chocolate and vanilla swirl with a colorful picture menu of food items in the back of frame.
The iconic Ray’s.
John Tsung/Eater NY

Kolkata Chai Co.

Copy Link

In line with its spare menu of breakfast parathas, egg rolls, and hot and cold chai, Kolkata Chai Co. also offers chai soft serve, full-flavored, rich, only slightly sweet, and tasting of cardamom. There is outdoor seating on a quiet East Village street, a real boon in summer.

Dark soft serve ice cream in a paper cup.
Chai soft serve.
Robert Sietsema/Eater NY

Soft Side

Copy Link

Soho slice shop Upside serves soft serve at a separate kiosk, Soft Side, as well as from a machine inside of its pizzeria in Greenpoint. Load up on pies and then cool down with something sweet. Flavors include strawberry, pistachio, chocolate, and vanilla, two of which may be combined in a single swirl. Toppings range from rainbow sprinkles to ground-up Oreos, and milkshakes are also available.

Morgenstern’s Bananas

Copy Link

Morgenstern’s converted its original ice cream parlor into a vegan soft-serve spot with a bright yellow facade where everything is dairy-free. Flavors include banana caramel, salted peanut, popcorn, and prickly punch. Shakes called busters are provided, and also mix-ins featuring things like pineapple and graham teddies.

storefront with a bright yellow facade.
Morganstern’s Bananas on the Lower East Side.
Robert Sietsema/Eater NY

Milk & Cream Cereal Bar

Copy Link

Subtle is not an option at this shop, where the joy is in choosing from the staggering menu of cereals, toppings, and mix-ins to blend in with vanilla or cookie dough soft serve flavors. The Chinatown-based Milk & Cream is also worth visiting for its off-the-wall collaborations and experiments, like a green Reptar ice cream bar in conjunction with Rugrats or an ice cream nugget with First We Feast. For the uninitiated, try the Apple Jacks Avalanche, a perfect homage to childhood memories.

A light blue cup that reads Milk & Cereal is filled with white soft serve with chocolate sprinkles.
Milk & Cream has off-the-wall collaborations and classics, too.
John Tsung/Eater NY

Well known for its sourdough pizza, Williamsburg’s Leo is also home to some of the more interesting soft serves in the city. Not one to go the conventional route, in the past Leo has churned out melon sorbet, kabocha squash, and a salted caramel coconut swirl with sesame topping and olive oil drizzle.

A white cup with a brown soft serve features a sesame seed garnish.
Leo churns out flavors like salted caramel coconut swirl with sesame seeds and olive oil.
John Tsung/Eater NY

A South Asian-rooted ice cream shop in Cobble Hill, Malai offers two rotating soft serve options — both dairy-free — that draw on regional flavors like pistachio, masala chai, and saffron. Malai’s soft serve offerings provide a wholly original spin on the classic American treat and are a great companion to their excellent ice cream menu.

A white paper cup with a wood spoon is filled with yellow and white swirled soft serve.
Saffron soft serve.
John Tsung/Eater NY

Marvel Frozen Dairy

The third East Coast outpost of a long-running, family-owned soft serve shop, Astoria’s Marvel Frozen Dairy is the Long Island answer to Carvel. Founded in 1951, the shop is known for its wide range of cream, yogurt, and vegan soft serves, Marvel’s rendition is the perfect American boardwalk soft serve: light, marshmallowy, and designed to be eaten quickly with its signature “bonnet” shell.

Three cups of soft serve are presented side-by-side in white cups: yellow, green, and brown with a white spoon in each.
Soft serve from Marvel.
John Tsung/Eater NY

Xing Fu Tang

Several bubble tea shops now offer soft serve and boba, but one of the best versions is found at Xing Fu Tang. The Taiwanese tea chain combines swirled, slightly sweet soft serve with hot brown sugar boba for a dessert that feels like an upside-down hot fudge sundae. There are locations in Flushing, the East Village, and Hudson Yards.

A hand holds up a brown soft serve with a cup that reveals a brown sugar boba base.
Xing Fu Tang is about more than just bubble tea.
John Tsung/Eater NY

Seed + Mill

Seed + Mill, a halva vendor in Chelsea Market, makes a one-of-a-kind vegan soft serve sundae. It’s made with an oat milk base, and each cup is drizzled with tahini and topped with chunks of imported halva for a dessert that’s nutty, gooey, and not too sweet.

A white cup holds a brown soft serve with tahini and halva toppings.
Seed + Mill’s soft serve uses ingredients like halva and tahini.
John Tsung/Eater NY

Matchaful

This matcha chain makes extravagant claims about the health benefits of its tea, and describes its offerings as single-source “farm to whisk.” The wildly colorful earth glow soft serve is amazingly tasty and fun to eat, containing “cashews, oat milk, coconut sugar, taro, butterfly pea flower, blue spirulina, arrowroot, sunflower lecithin” — so, yes, it’s vegan.

Purple and green swirls of soft serve.
Earth glow soft serve does almost glow.
Robert Sietsema/Eater NY

L'Industrie

Like Leo in Williamsburg, L’Industrie is a pizzeria that has become known for its soft-serve gelato. The flavors — peach, pistachio, grape, and more — change often, and two are available at a time: They can be ordered separately or swirled together with olive oil and sea salt on top. L’Industrie has locations in Williamsburg and the West Village.

Two white cups feature yellow and white swirled soft serve.
Soft serve from L’Industrie.
John Tsung/Eater NY

Ray's Candy Store

An Alphabet City landmark since 1974, Ray’s Candy Store is a must-visit for its wide array of desserts. Chief among the sweets is Ray’s ice cream truck-style soft serve, with classic flavors ranging from chocolate vanilla twist to strawberry and pistachio. Each is great with a side of Belgian fries or beignets, and it’s worth the price of admission to have a moment with owner Ray Alvarez.

A hand holds up and chocolate and vanilla swirl with a colorful picture menu of food items in the back of frame.
The iconic Ray’s.
John Tsung/Eater NY

Kolkata Chai Co.

In line with its spare menu of breakfast parathas, egg rolls, and hot and cold chai, Kolkata Chai Co. also offers chai soft serve, full-flavored, rich, only slightly sweet, and tasting of cardamom. There is outdoor seating on a quiet East Village street, a real boon in summer.

Dark soft serve ice cream in a paper cup.
Chai soft serve.
Robert Sietsema/Eater NY

Soft Side

Soho slice shop Upside serves soft serve at a separate kiosk, Soft Side, as well as from a machine inside of its pizzeria in Greenpoint. Load up on pies and then cool down with something sweet. Flavors include strawberry, pistachio, chocolate, and vanilla, two of which may be combined in a single swirl. Toppings range from rainbow sprinkles to ground-up Oreos, and milkshakes are also available.

Morgenstern’s Bananas

Morgenstern’s converted its original ice cream parlor into a vegan soft-serve spot with a bright yellow facade where everything is dairy-free. Flavors include banana caramel, salted peanut, popcorn, and prickly punch. Shakes called busters are provided, and also mix-ins featuring things like pineapple and graham teddies.

storefront with a bright yellow facade.
Morganstern’s Bananas on the Lower East Side.
Robert Sietsema/Eater NY

Milk & Cream Cereal Bar

Subtle is not an option at this shop, where the joy is in choosing from the staggering menu of cereals, toppings, and mix-ins to blend in with vanilla or cookie dough soft serve flavors. The Chinatown-based Milk & Cream is also worth visiting for its off-the-wall collaborations and experiments, like a green Reptar ice cream bar in conjunction with Rugrats or an ice cream nugget with First We Feast. For the uninitiated, try the Apple Jacks Avalanche, a perfect homage to childhood memories.

A light blue cup that reads Milk & Cereal is filled with white soft serve with chocolate sprinkles.
Milk & Cream has off-the-wall collaborations and classics, too.
John Tsung/Eater NY

Leo

Well known for its sourdough pizza, Williamsburg’s Leo is also home to some of the more interesting soft serves in the city. Not one to go the conventional route, in the past Leo has churned out melon sorbet, kabocha squash, and a salted caramel coconut swirl with sesame topping and olive oil drizzle.

A white cup with a brown soft serve features a sesame seed garnish.
Leo churns out flavors like salted caramel coconut swirl with sesame seeds and olive oil.
John Tsung/Eater NY

Malai

A South Asian-rooted ice cream shop in Cobble Hill, Malai offers two rotating soft serve options — both dairy-free — that draw on regional flavors like pistachio, masala chai, and saffron. Malai’s soft serve offerings provide a wholly original spin on the classic American treat and are a great companion to their excellent ice cream menu.

A white paper cup with a wood spoon is filled with yellow and white swirled soft serve.
Saffron soft serve.
John Tsung/Eater NY

Related Maps