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The Short Scar Technique

Dr. Rowe’s short scar technique yields faster recovery, exceptional healing, and nearly invisible scarring. Breast reduction can bring much-needed relief to patients who have suffered from the many health and social problems of breasts that are too large and heavy. Unfortunately, for many years women who had the surgery were left with prominent scars and the risk of the breasts drooping or flattening over time. The recently developed short-scar technique improves upon traditional breast reduction methods to avoid these problems.

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Page Updated on Jun 19, 2023 by Dr. Norman Rowe (Plastic Surgeon) of Rowe Plastic Surgery

The short-scar technique involves making a lollipop-shaped incision in the breast, with a ring around the nipple and a line extending part of the way down the underside of the breast. Dr. Rowe then removes some tissue from the sides and bottom of the breast, leaving tissue beneath the nipple and areola intact. Studies have shown that this technique allows Dr. Rowe to consistently provide patients with attractively contoured breasts that stay high, while preserving feeling to the nipple.

Because the incision is made in the inferior pedicle, the short-scar technique gives Dr. Rowe better control over post-operative breast contour than is possible with T-scar and other methods. Patients also enjoy small, vertical scars that tend to heal well (without significant widening, wrinkling or other complications) because of their location.

Dr. Rowe wants to help you get the procedure you need to feel and look your best. Financing is available for some procedures, and Dr. Rowe also accepts most health insurance for breast reduction surgery. A breast reduction can significantly improve quality of life and help with back and shoulder issues. Dr. Rowe has great success getting many breast reduction operations covered by health insurance plans. While the amount of coverage does depend on your specific insurance policy, Dr. Rowe will work with you and your insurance company to get your procedure covered as much as possible by health insurance.

Let’s hear
What they say
Amazing, accommodating, caring and comforting

THE BEST PLASTIC SURGEON! Dr. Rowe and his staff are amazing, accommodating, caring and comforting. I had consultations with many surgeons for a breast reduction prior and none of them made me feel as confident and secure about the operation as Dr. Rowe did. He educated me on my options and made sure I was going to get what I ultimately wanted. Post surgery, the staff was always available if I had any concerns no matter what time it was and follow up appointments were very hospitable. Recommend Dr.Rowe and his staff both for his work and their hospitality. He did an amazing job!

Andriana Nunez

I feel like a brand new person

Dr. Rowe is an amazing surgeon. From my consultation to my surgery to my recovery Dr. Rowe and his team has been absolutely wonderful. My surgery went extremely well I was expecting to come in pain but I came out feeling better than ever. Later on that day I got a call from one of the ladies checking to see how I was doing and I thought that was so sweet of them. The recovery process has been amazing, my breast look so perfect and I feel like a brand new person.

Kahla Browne


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If you’re ready to schedule your breast lift or simply want to learn more about the procedure, our doctors can give you the answers and reassurance you need to make the decision that’s right for you. To schedule your private consultation, call 212-628-7300.

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Dr. Norman Rowe, MD

Dr. Norman Rowe, MD, is an ABPS-certified plastic surgeon who specializes in breast surgery, rhinoplasty, and revision procedures. He employs the latest techniques to lessen scarring and trauma during surgery and is well-known for his short-scar breast reduction. Dr. Rowe's substantial expertise can benefit patients seeking any sort of face, breast, body, or skin treatment as he employs the most recent anti-aging treatments, such as skin and body rejuvenation, and has the utmost experience using both surgical and non-invasive methods.

Dr. Rowe is a member of the American Society of Plastic Surgeons and a highly rated cosmetic surgeon on RealSelf. He received his plastic surgery training at New York University Medical Center and the Manhattan Eye, Ear, and Throat Institute and is always looking for novel techniques and products to help his patients with their body and skincare needs.

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