Andreas Kristiansen

If you want to run more profitable ads as a D2C Ecom Brands - Take your organic social serious. 1. Improves you ability to create good creative 2. Expands reach, warms up customers for ads and prepares them for the ads you're going to run. 3. Lifetime Value will increase significantly. (With warming people up through organic content the conversion rate also tends to go up but it depends from brand to brand / category to category. )

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9 mistakes I've made running marketing in the ecom world: - Focusing on the products instead of the offer - Forcing subscriptions instead of offering trials - Adding new products that seem similar, but are for distinct user groups - Working with the wrong 3PL - Not paying enough attention to margins - Not having a cohesive content and promo strategy - Ignoring the power of social proof - Not getting buy-in on conversion rate optimization - Not understanding that alternative forms of problem solving are your real competitors Yes, these are ALL marketing problems. I'll tell you how to avoid them — and how to apply this to any B2C biz — in tomorrow's edition of the Growth Therapy newsletter. Sign up at the link in the comments!

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Retargeting has become incredibly expensive. Ads are every year more and more expensive, and e-commerce profits are always on the line. The quick fix: The quickest and most inexpensive fix to this is to leverage the only channel you can own. Email lists and SMS lists. Nobody can ban you. It's YOURS. And on top of that, they're people aware of your product and your brand. Because they choose to be there. Don't let your ads money go to waste and keep your traffic. Send them emails as much as possible, and create good content. I think we all agree that spamming products email all the time is not going to work. But if you create content to make their pain come out, and then offer a solution, it'll work If you make them see what other people already achieved and solved with your product, they'll be interested. Keep sending emails, and a lot of them. This way not only you'll make more revenue, but also more profits. The average ROI for email marketing is 3600% At this point, if you're not leveraging it, you want to lose. And if you don't have time for this I understand, but you have to delegate in that case. Follow me and I'll show you how to scale your brand with email marketing, and make your email strategy.

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How do you succeed with a small budget (less than 1.000 $ a month) on Google Ads? - Keep it simple. Run 1-2 campaigns with 1-5 keywords, focus on primary channels (typically Search and/or Shopping). - Be patient. If your customer journey is 3 months, don't expect Google Ads to deliver any results before that. - Invest in your landing page. Google Ads can only drive traffic to your website, what happens after is on you (so to say). If it isn't easy to convert (sign up, buy, get a demo) they probably won't. You're welcome 💁‍♂️

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RUNNING BORING ADS IS CRAZY EXPENSIVE. Research by Peter Field shows that marketers need to 6.1x more on promoting dull, boring ads to get the same results as ads that are interesting and memorable. According to System 1 research, 50% of ads are dull or boring. Which means, every year boring advertising in the US costs brands $189 billion. Turns out, risky advertising is boring advertising. For impossible to ignore and hard to forget advertising, that earns an unfair share of attention, memory, consideration and sales, check out Immortology Outdoors. A link to our site is in the comments below. #ImmortologyAdvertising #OutsmartOutgrowOutlast #BoringSux

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1st party data can improve LinkedIn ads ROI 3-5x (but for real for real) LinkedIn Insight tag tracks ALL website traffic This means that you don't have to launch LinkedIn ads as a new channel in a silo by itself. You can (and should) start with warm 1st party data whenever possible. Not sure where to start? Let's see what you got. 1. Website visitors from organic blog traffic -Do you publish a blog? -Chances are you have warm prospects waiting to be activated here 2. Call booking data from your sales team -Have call bookers that haven't converted yet? This is a great warm audience to stay in front of as they make their buying decisions 3. Organic social traffic -Are you posting content from personal LinkedIn profiles that send traffic to either your Linkedin company page or website? There could be many warm prospects worth activating here. 4. LinkedIn company page visitors -Doing anything in the world that might be causing prospects to look you up on LinkedIn? (yea..you are..and whether you realize it or not, this is often part of the modern buying journey where prospects visit your LinkedIn company page to evaluate you and check out your staff. ) This is a great warm audience to tap into and make your case to. 5. Identified website visitor traffic -Many great solutions to resolve the personal and business identities of your website traffic (for US-based traffic). This can uncover actual leads that haven't declared intent yet and are worth pursuing. 6. Current CRM data -Often CRMs are a goldmine of data that could be leveraged to launch a warm campaign that can start off with faster traction than traditional cold campaigns. There are many other options for warm audiences and these examples are 1st party datasets that most organizations have but dont' often realize the value. The challenge then is how to sort through all that data.... And sift out all the bad fit, low-quality traffic from the actual ideal prospects you'd actually like to retarget? dun dun dun,....LinkedIn ads This is my opinion is the whole superpower of LinkedIn ads You can load all of that data into Linkedin ads account and have the tag pull in all website traffic... And then layer on actual filters such as And company size 50-500 Industry: X, Y, Z and C Seniority: Director, VP , CXO Layer on exclusions and refine even more in other areas. And then yes... retarget only the good-fit prospects with your ads. This allows LinkedIn ads to actually improve the ROI of almost any other ads channel when added into the mix. And that's it...that's why it's amazing. #data #linkedinads #entreprenuership #startup

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Getting high engagement on your emails without sending discounts seems to be a huge struggle for most Ecom Brands Here's how we find ideas that actually convert into sales - Customer/competitor reviews - Customer support questions - Reddit - Quora - Ask your list - Tiktok

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Getting high engagement on your emails without sending discounts seems to be a huge struggle for most Ecom Brands Here's how we find ideas that actually convert into sales - Customer/competitor reviews - Customer support questions - Reddit - Quora - Ask your list - Tiktok

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Getting high engagement on your emails without sending discounts seems to be a huge struggle for most Ecom Brands Here's how we find ideas that actually convert into sales - Customer/competitor reviews - Customer support questions - Reddit - Quora - Ask your list - Tiktok

Getting high engagement on your emails without sending discounts seems to be a huge struggle for most Ecom Brands Here's how we find ideas that actually convert into sales - Customer/competitor reviews - Customer support questions - Reddit - Quora - Ask your list - Tiktok

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3 months ago I was struggling to create 10 Ads per week. Now from the last 4 weeks, we are pushing up to 70 Ad creatives every week. What changed? I built processes for everything -Research -Ideation -Launch -Testing If you want to succeed as a marketer, Document everything. build processes, create SOPs. If you don't, you'll struggle to build Ad creatives pipeline. And ultimately your performance will suffer.

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Remove these 5 things from your creatives. And blame me for performance improvement. Or maybe not 😬 1. Remove creatives with high text content 2. Outdated music from reel style ads, update with new trend music 3. Remove selling language - make ads more organic in TOF 4. All old trend ads (like what I ordered vs or maybe X haul) 5. Ads made from copying competitors

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738.03 bucks spent 4000 bucks back in less than 7 days. Last night Nina and I were running our weekly ads report and something wild happened. About a week ago we launched a brand new round of creatives and immediately saw results. Three qualified calls and two closed two deals just 7 days in. 4000 cash collected – and this is only the first payment! Now here's the crazy part… Initially, our top-of-funnel metrics looked like complete dog crap... Leads were coming through just south of 50 bucks. But after reviewing our funnel metrics we saw the winning combinations are spittiing our qualified calls for less than 100 bucks. Crazy right? Many folks would have immediately turned off their campaigns without proper tracking systems in place. Hell, we almost did too... But instead, we pushed forward with certainty and now 7 days in lead cost has stabilized to around 20 bucks. This is the power of making decisions based on data... Ads work great as long as you keep emotions out of the game and optimize for the revenue driver inside of your business. For us, that's qualified calls. BTW tracking doesn't require complex expensive software either… Just a free Google spreadsheet and about an hour a week over coffee to crunch the numbers. On the software side, it's only 97 bucks. Now you might want to grab a chair because this is going to really blow your mind… Last Monday we deployed our test with two audiences at 50 bucks a day. So turns out we only spent 395.99 to close and get the 4k back in cash. That's 10+ ROAS on cash within 7 days of launch. Don’t believe me? Drop a #scalinglean below or hit me up in the DMs and I’ll show you proof. You’ll see when we placed the ad. When the calls were booked. When we welcomed our members into our community. Plus all the steps between. If you take just ONE thing away from this post remember this. Bottom-of-funnel metrics are where the money is made. So if you’re turning off ads based on lead cost alone you probably turning off million-dollar campaigns and not even knowing it. Let’s scale, JP P.S. These results are our own and are not normal. It took us hundreds of thousands of dollars in mentorship, 10's of thousands of hours testing, refining, implementing, and designing a 7 figure conversion engine to achieve this. The good news is we can help you achieve this goal completely Done-For-You with no longer-term contracts #scalinglean for info.

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More leads, more problems? Sounds counterintuitive, right? Yet, when it comes to B2B strategies, an obsession with lead quantity over quality might just be the silent killer of your business growth. Imagine this: Your funnel is overflowing, but your conversion rate is dwindling. Your sales team is overwhelmed, chasing down leads that barely convert. The cost? Time, resources, and morale. Here's the kicker: Not all leads are created equal. A smaller pool of high-intent, well-qualified leads can dramatically outperform a sea of lukewarm prospects. It's about targeting the right people, at the right time, with the right offer. The shift from quantity to quality isn't just a strategy change; it's a mindset revolution. It's about deep diving into what truly drives your ideal customers, understanding their pain points, and crafting solutions that speak directly to them. So, how do you make the pivot? Start with your data. Analyze your highest converting leads and look for patterns. Invest in targeted content that speaks to those needs. Empower your sales team with insights, not just contacts. Remember, in the realm of B2B, less can indeed be more. Focus on building meaningful relationships with fewer, but more qualified leads, and watch your conversion rates—and morale—soar. Ready to transform your approach and prioritize lead quality? Let's discuss strategies that have worked for you and explore new ways to enhance your B2B strategy together.

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Funnel is the customer's journey towards buying. Here's their POV: 1. Become aware of the brand/business 2. Show interest 3. Evaluate 4. Take action 5. Become regular customer Your funnel needs to speed this process and make as many people into loyal customer

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I would be totally ok if I never heard the term "ROAS" again. :-) and I will explain why... ROAS is usually a channel-specific metric. That means a business is asking a question like, "What did I spend on Google ads, and what did I get back as a result of my Google ad spend?" Which is of course a very reasonable thing to want to know. And it's a (deceptively) simple calculation. If we know that a brand spent $50,000 on Google ads and received $100,000 in revenue, then we simply divide the revenue generated by the advertising spend and discover our ROAS is two. Or another example, if we spent $50,000 on social using paid ads on Facebook and Instagram, then discovered that it drove only $10,000 in sales, our ROAS would be 0.2. And so the return on ad spending in that scenario is actually negative, because for every $1 the brand spends, we're only generating 20 cents in revenue. Obviously that sounds really bad. And if ROAS is our critical metric, we're going to quickly stop spending anything on paid social. But what ROAS doesn't consider is how the people who consume digital marketing actually move between all these mediums. A potential customer might start an engagement with a brand on social, but then, before they actually convert, they might go to a search engine and find their site. And so even though that sale would be counted as coming from search, the traffic actually would never have happened without the advertising on social. That's why I think the better measurement is ROI -- Return on Investment. And in this case, the investment is all of our spending on media. So we can calculate ROI by looking at all of our media dollars relative to the total business impact driven. We'll usually measure that impact using either revenue growth or qualified leads generated. By switching to that broader metric, we really change our whole perspective on our marketing. Because now we can set a more holistic goal like "I'm giving you $150,000 to spend on marketing and I want to see a positive return on that spend." I believe in this because I've seen the basic dynamic (paid social creating engagement that leads to search conversions) over and over again. And so if, as a brand, you've fallen into the trap of just measuring ROAS on a channel-specific level, try to take a step back and focus on ROI instead. Because otherwise you're going to keep cutting back on the channels that may actually be the most important for your brand's future. Finally, here's one last tip on this subject. When you're measuring your ROI, include your agency fee in the media spending you're tracking. Your agency is a cost that you're incurring and it's part of your media strategy. So if you don't include it because you think it'll make your spending look better, don't be surprised when a board member calls you on it. #ROInotROAS #paidmedia #digitalmarketing

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