Social Media Manager

Hunkemöller is a much loved, social & inclusive brand and this has been rewarded by being voted by our Shero’s as No 1 lingerie brand in Germany, the Netherlands, Belgium, France and Spain. Our vision is to make Hunkemöller the first choice for women in Europe with our whole focus being on designing our vision and strategy around our Shero. Building a brand that is truly social is a key part of our current and future strategy. In this role you will be leading the brand's global social media strategy and function.

As Social Media Manager you will be responsible for and support the team with the following:

• Create social media strategies, and the planning and execution of successful social media campaigns together with your team (2 reports). Oversee day-to-day execution of campaigns and ensure brand consistency in content, copy, tone of voice and relevancy, to drive the social media KPI's
• Plan a calendar of content aligned with the brand’s overall campaign calendar and play a leading role in planning the Always On content strategy aligned to the brand’s priorities. Support country / regional marketing specialists plan their local content calendars in line with the global account, and their adaptation of the global to local content.
• Grow and expand Hunkemoller social media presence into new social media platforms; increase presence on existing platforms including but not limited to Facebook, TikTok, Threads, Pinterest, and Instagram. Create actionable plans to maintain a high level of engagement, as well as grow and maintain followers through key social media platforms
• Supervise all aspects of social media interaction between customers and the company and ensure a positive customer engagement and customer service experience. Monitor the social channels through Meltwater, Radarly and other tools and work closely with customer service to effectively manage community engagement
• Ensure progress on all platforms by using relevant analytical tools such as Google Analytics and others
• Plan and schedule content through scheduling tools ensuring a cohesive story line across all consumer facing channels.
• Oversee the creation and implementation of the monthly editorial calendar which includes monthly KPIs objectives and key initiatives
• Keep up with the latest trends on social media and within the influencer community
• Ensure social media KPI’s are met each financial period
• Collaborate closely with our Creative, PR, Buying and merchandising teams for rapid and seamless execution

Our ideal candidate possesses the following skills

• 5-10 years of social media management experience in one or more of the following industries: fashion, lifestyle or consumer goods
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
• Proven track record of successfully executing online marketing strategies and in growing social media channels
• Good understanding of the social media landscape (especially Meta and Tik Tok, Others are a pre) and expertise in managing and growing social media platforms
• Ability to analyze and advise on creative content ideas
• Experience with social listening, social advertising and community management tools
• Ability to grasp future trends in digital technologies and act proactively
• Excellent communication, writing and language skills; fluent in English (other languages are pre)
• Multitasking, able to handle stress and strong analytical skills (experience with Google Analytics is a pre)
• Commercially and creatively minded
• Process driven and results oriented
• Energetic, enthusiastic, proactive and driven
• Bachelor or Masters degree in (online) marketing/communications

Hunkemöller strives to be a much loved, social & inclusive brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2024, which underlines our people initiatives and achievements.

Together Tomorrow – Join a Retailer that's on the move to be better for our planet, better for people, better together! From diversity & inclusion, reducing waste, to product care and how we work with our suppliers, our Together Tomorrow initiative reflects what we do and helps drive change across our business. Ready to help us achieving our ambitious goals? Where ever you'll start working with us, if in Stores or our HQs, you can contribute

Apply now with your CV (in English) and include a link to your social media channels. In case you want to share some (growth) success stories of social media channels in a portfolio or your CV, most welcome

For this role, we're not looking to work with external agencies.