Senior Brand Manager Core Brands
Senior Brand Manager Core Brands
Moët Hennessy
Amsterdam
Bekijk wie Moët Hennessy heeft aangenomen voor deze functie
Main Responsibilities
The candidate will create and implement local brand strategies that align with the global brand vision, aiming to enhance brand perception and exceed sales and profit objectives.
The candidate will create and implement local brand strategies that align with the global brand vision, aiming to enhance brand perception and exceed sales and profit objectives.
- Strong hold on brand fundamentals- positioning, image, identity, codes
- Strong understanding of brand objectives leading to business goals
- Owning the annual brand plan process
- Ability to convert global programs into locally relevant programs
- To achieve apport marché targets on all brands.
- To establish strategies for all brands, to be agreed internally and with Maisons.
- To recommend budget P&Ls and brand plans to achieve the brand’s long-term objectives.
- To manage multi brand portfolio & a diverse consumer landscape with ease
- To strategize and implement in a highly qualitative and creative manner the individual brand plans: incl media, PR, press, merchandising, off and on-premises activations.
- To effectively manage brand budget.
- To define brand KPIs for each marketing programs, to monitor and to assess them.
- To define appropriate strategy for each brand’s SKUs and accordingly to each distr channel.
- Plays the lead role of endorsing the brand’s values, creativity, and dynamism in front of all: internal sales force, trade, consumers, ad / promotion / PR agencies.
- Leading with Influence, stakeholder management and inspiring sales teams to deliver on brand objectives
- Education: Bachelor’s degree.
- Languages: Fluent English, Dutch is a strong plus
- Minimum 8 years of experience – both in strategic and operational marketing.
- Personal & interpersonal skills:
- Integrity and trust
- Strong sensitivity to the luxury word
- Passionate and amicable
- Technical & management skills:
- Creative, strategic, and innovative mindset
- Result driven individual
- Budget, forecasting and inventory management
- Strong market knowledge
- Good presentation and communication skills
- Ability to deal with ambiguity
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Senioriteitsniveau
Senior medewerker -
Soort baan
Fulltime -
Functie
Marketing en Verkoop -
Bedrijfstakken
Drankenproductie
Voordrachten verhogen uw kansen op een sollicitatiegesprek met Moët Hennessy 2x
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