Marketing Coordinator

Our client is a growing part of the Higher Education technology industry. They are a Global SaaS EdTech Company with over 425 campus partners and 2 million students actively using their platform.

They help higher education institutions better engage their students, improve the student life experience on campus, and student success. They are committed to improving student success and college graduation rates worldwide by crafting digital experiences that build communities and increase student engagement.

Purpose of the job

The purpose of the role is to provide focus on the execution of all customer acquisition related matters and generate marketing qualified leads that the sales team are able to act upon.

As a Marketing Coordinator you will primarily be responsible for coordinating marketing initiatives to ensure the successful delivery of marketing campaigns.

Working with all key stakeholders you will support the Marketing team in producing customer acquisition and retention messaging and collateral whilst supporting the execution plan for all online and offline campaign activity.

In this role, you will have the opportunity to:

Execute the Marketing plan against key business objectives across acquisition and retention. Strive to achieve the best possible return on marketing investment, and drive for continuous improvement.

Specifically:

• Undertaking a range of hands-on tasks to help deliver and implement campaigns included within the marketing plan.

• Tasks include (but are not limited to):

  • Content creation – Create blogs or articles around the key messages agreed within the plan

  • Email build – Assemble the various elements required for email send considering copy and signature banner images

  • Case Study production – Liaise with customers on the production of written or video case studies

  • Event coordination – Ensure all logistics have been considered and attendees are briefed for own and third party events

  • Online campaign management – Follow guidance to ensure pages are optimised and execute PPC campaigns to increase traffic

  • Media Ads – Ensure all supporting elements are in place for successful execution

  • PR – Complete templates and reach out to contacts for coverage

Knowledge, Skills and Experience

• Strong organizational and communication skills with a team orientated philosophy

• Ability to communicate effectively with a variety of constituent groups such as senior management, peers, vendors and customers

• Highly motivated, proactive individual who can work effectively with minimal supervision

• Ability to build positive working relationships - To build strong rapport by utilising interpersonal skills, asking clarifying questions, and anticipating customer needs to increase repeat business

• Ability to prioritize and handle multiple tasks at any given time while maintaining commitment to deadlines

• Improvement focused - Passion for continuous improvement; continuously exploring new tools and techniques to optimize marketing solutions and improve ROI

Their core values guide how they operate

• Put Student Success First - They exist to improve student success.

• Accomplish More as a Team - Their team is made up of passionate, hardworking people who support, care for, and challenge each other to achieve wins together.

• Have a Learning Mentality - They are looking for intellectually curious people who never stop learning and growing and who embrace change, which is essential at a constantly evolving tech company.

• Move Fast and Innovate - To be successful you will need to be self-motivated and have the confidence to act in an empowered manner.