Michael Page

Head of Marketing

Michael Page Veenendaal
Michael Page

Head of Marketing

Michael Page Veenendaal
1 week geleden 168 sollicitanten

Bekijk wie Michael Page heeft aangenomen voor deze functie

  • Opportunity to join an international comapany |Dynamic management position

About Our Client

Our client is the world's leading premium mattress and pillow company. They are focused on developing, manufacturing and marketing advanced sleep surfaces that improve the quality of life for people around the world. They are an omni-channel company, growing strongly, and selling unique and innovative products to many leading retailers.

Job Description

  • Work with Managing Director, Central Marketing Team, and Media Agencies to develop Benelux strategic marketing plan
  • Oversee and take responsibility for all marketing implementation, measuring results and ensuring business objectives are met
  • Manage all brand communication (consumers and trade) ensuring alignment with global brand guidelines
  • Manage the Benelux marketing budget, marketing rebate budget, and external media/PR agencies to meet/exceed awareness and activation KPIs
  • Manage 3 direct reports and set clear targets for the team
  • Regularly benchmark company marketing suppliers to make sure that we are achieving best practice and ROI
  • Manage Social Media through agency partners
  • Work with Benelux Ecommerce manager to ensure the brand is communicated effectively and product information is up to date and communicated clearly to the consumer
  • Guide the Benelux retail sales team to provide effective marketing support to retail partners
  • Manage the consumer databases (including those held on behalf of retailers) and devise an effective communication strategy for consumers
  • Manage Trade and Consumer Exhibitions and Events within agreed budgets and measure results
  • Analyse brand awareness data on a quarterly basis and report to Managing Director on trends and recommended actions
  • Act as the local guardian of the international brand strategy and champion of international defined best practice

The Successful Applicant

  • A modern, creative and commercial thinker with a long-term strategic mindset
  • 5+ years of relevant Marketing experience, ideally within a 'blue chip' brand
  • Good knowledge of consumer and trade marketing, including management of advertising budget
  • Knowledge of PPC, SEO, SEA, Display and PR activity is essential.
  • Familiarity with bid management and keyword analysis required to measure performance of goals and funnels within Google Analytics. Must be able to produce weekly/monthly/quarterly reporting on activities and results against agreed KPI's with agencies
  • Educated to Degree or HBO level in a relevant subject (Marketing preferred)
  • Must have strong commercial acumen and be an articulate and clear communicator

What's on Offer

  • Hybrid working environment
  • Growth opportunities

Contact: Alice Bretag

Quote job ref: JN-052024-6418317

  • Senioriteitsniveau

    Directeur

  • Soort baan

    Fulltime

  • Functie

    Verkoop en Marketing

  • Bedrijfstakken

    Marketingdiensten

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