Global Marketing Manager

The Global Marketing Manager is responsible for:

• The long-term vision and brand strategy for the cocktail liqueur and specialty brands of De Kuyper Royal Distillers.
• The development and implementation of the long-term brand vision, including brand positioning, brand architecture and brand visual identity.
• The total communication plan for the brands, including development of global assets.
• Management of brand A&P budgets.
• Development of pack guidelines.
• Innovation, including product development of new concepts and line extensions within existing concepts.
• All design development, including the sign-off of local adaptations.
• Giving direction to Customer Marketing and local distributors concerning local media choices and budgets.
• Translation of Global data, Market Research into consumer insights.
• Organizing, planning and execution of globally relevant trade shows, seminars, workshops and events.
• Advising about potential acquisitions within the category.
• Pricing strategy for all brands.
• Development and implementation/excellent execution of agreed yearly plans.
• Develop annual digital plan and support digital implementation.
• Managing the Brand Manager and Brand Ambassador.

The profile

• You have a Marketing education on BSC/MSC level and around 7-10 years’ experience in an international marketing environment in a blue-chip company within the FMCG market, preferably within the spirits, wine and/or beer industry.
• You have experience and are proven successful in Consumer Marketing, Market research, communication development (media/digital) and Innovation/Product development.
• You are a driven team player, convincing and a good communicator.
• You are creative, have a clear market vision and you put the consumer first.
• You are results-oriented, a strong analyst and a good project manager with knowledge of planning and budgeting.
• You have excellent knowledge in speaking, reading and writing of the Dutch and English language. Good knowledge of other modern languages is a pre.

Position in the organization

The Global Marketing Manager reports to the Global Marketing Director.

Information

Are you enthusiastic and would you like to be a part of our company?

Please send your resume and motivation letter to Jessica Kotur pz@dekuyper.nl