Global Marketing Manager
Global Marketing Manager
Koninklijke De Kuyper
Schiedam
Bekijk wie Koninklijke De Kuyper heeft aangenomen voor deze functie
The Global Marketing Manager is responsible for:
- The long-term vision and brand strategy for the cocktail liqueur and specialty brands of De Kuyper Royal Distillers.
- The development and implementation of the long-term brand vision, including brand positioning, brand architecture and brand visual identity.
- The total communication plan for the brands, including development of global assets.
- Management of brand A&P budgets.
- Development of pack guidelines.
- Innovation, including product development of new concepts and line extensions within existing concepts.
- All design development, including the sign-off of local adaptations.
- Giving direction to Customer Marketing and local distributors concerning local media choices and budgets.
- Translation of Global data, Market Research into consumer insights.
- Organizing, planning and execution of globally relevant trade shows, seminars, workshops and events.
- Advising about potential acquisitions within the category.
- Pricing strategy for all brands.
- Development and implementation/excellent execution of agreed yearly plans.
- Develop annual digital plan and support digital implementation.
- Managing the Brand Manager and Brand Ambassador.
The profile
- You have a Marketing education on BSC/MSC level and around 7-10 years’ experience in an international marketing environment in a blue-chip company within the FMCG market, preferably within the spirits, wine and/or beer industry.
- You have experience and are proven successful in Consumer Marketing, Market research, communication development (media/digital) and Innovation/Product development.
- You are a driven team player, convincing and a good communicator.
- You are creative, have a clear market vision and you put the consumer first.
- You are results-oriented, a strong analyst and a good project manager with knowledge of planning and budgeting.
- You have excellent knowledge in speaking, reading and writing of the Dutch and English language. Good knowledge of other modern languages is a pre.
Position in the organization
The Global Marketing Manager reports to the Global Marketing Director.
Information
Are you enthusiastic and would you like to be a part of our company?
Please send your resume and motivation letter to Jessica Kotur pz@dekuyper.nl
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Senioriteitsniveau
Senior medewerker -
Soort baan
Fulltime -
Functie
Marketing -
Bedrijfstakken
Drankenproductie
Voordrachten verhogen uw kansen op een sollicitatiegesprek met Koninklijke De Kuyper 2x
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