Nina de Bruijn

Getting your music featured on popular streaming playlists is crucial for independent music creatives as it significantly boosts exposure and streams. These playlists often have a wide reach and can introduce your music to new audiences who might not have discovered it otherwise. Increased streams not only help in gaining recognition but also contribute to revenue generation. In the competitive landscape of the music industry, being featured on playlists can provide a vital platform for independent artists to showcase their talent and connect with fans. #IndependentMusic #StreamingPlaylists #MusicPromotion #IndieArtists #MusicStreaming #PlaylistPlacement #MusicMarketing #IndependentArtists #MusicDiscovery #NewMusicDiscovery

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It’s a good day today - together with Prime Video & Amazon Studios, we have brought the Dutch influencers Bankzitters back for a second VOD series 🚀 𝐁𝐚𝐧𝐤𝐳𝐢𝐭𝐭𝐞𝐫𝐬 𝐰𝐡𝐨? The YouTubers Raoul, Koen, Matthy, Robbie and Milo have been creating videos and music together since 2015. Today, their YouTube channel boasts almost 1 million subs and their songs can be found in the Dutch top 40. Now, a new hit is coming with their Amazon Exclusive series B&B Bankzitters.💥 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐁&𝐁 𝐚𝐛𝐨𝐮𝐭? Each week, the five friends take turns being the host of a bed and breakfast. They host guests like master baker Robert van Beckhofen and music producer Russo, who get treated to a bunch of fun activities. Sounds entertaining, right? Well, it can only be if your target audience tunes in on a paid platform. And that’s where team5pm comes in. 💡 𝐇𝐨𝐰 𝐝𝐢𝐝 𝐰𝐞 𝐠𝐞𝐭 𝐆𝐞𝐧𝐙 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞? ‘Our cross media approach is key to reaching the Gen Z audience’, says our Frank, co-founder and Managing Director. Last year, we turned De Bankzitters' YouTube following into Prime Video subscribers by announcing the destination of the episodes of the VOD travel series ‘Van A naar Onbekend’ on YouTube, and then taking it to Prime Video. The show became one of the platform's trending shows after release. 💪 For B&B, we have based the series even more on insights of De Bankzitter’s audience - every episode really tailored to what their target group is looking for. Dozens of Bankzitters’ videos were analyzed. Then what? We created profiles for each team member. Every episode was crafted to spotlight a different profile. On top of that, we added references and inside jokes to boost viewer engagement and watch time. 📈 𝐓𝐨 𝐬𝐮𝐦 𝐮𝐩 The combo of data-driven insights and creative concepts are key to connect new audiences to the Prime Video brand. With B&B, we joined in on the hype of shows and formats like B&B on both TV and streaming platforms. Thanks to Kaja Wolffers and Andrew Maaldrink from Prime Video and to the Bankzitters for their trust! Want to get your audience onto a paid platform too? Reach out to us! 🤝 #team5pm #DeBankzitters #PrimeVideoNL

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After more than 10 years of dreaming and watching others, I am FINALLY GOING TO DO IT NOW: create a 'real' game and release it on Steam! Since graduating (in 2010!), I have been shaping my career around creating serious games. This hasn't been easy, especially for my own company Studio Rightside. It all started with a minor in serious games by Niels Floor, followed by internships at IJsfontein and Shapers. To this day, I continue to create beautiful games at Shapers as learning experiences for clients like Veilig Verkeer Nederland, European Investment Bank (EIB), and Dedicon - Huis van Toegankelijkheid. For the past few years, I've also been getting serious applied game projects. For example, I created an impressive onboarding board game for Vandebron, and in collaboration with Sterk Huis and Kinderpostzegels, I am working on my biggest and most beautiful serious game to date, The Gate! My career as a serious game designer is heading in the right direction. I am incredibly happy and proud, especially with the positive impact these games bring. Creating serious games is and will remain my profession, my passion, my future, my way of making a positive impact. And yet... a feeling has been stirring in me for years to release a 'real' game again. Not for a target audience, client, or positive impact, but simply because I want to. And I can hear you thinking: why haven't you done that before? Well, that's why: ⚠️ It's risky business: only the top 5% of games earn a decent (or very good) income. 🕒 I have little time: I work at Shapers, have my own company, and also have a wife, 2 children, family, and friends. 💪 It's a lot of work! 🦥 Because I've been postponing it: watching other game developers or tutorials is much easier. 🔦 I'll have to put myself in the spotlight: there are soooo many games that thorough marketing is simply necessary. If you know me a little, you know that I'm not the type who likes to be in the limelight. This is my biggest challenge. But it's also the one from which I'll learn the most. And yet, I'm going to do it NOW: For several months now, every Friday, I've been working with Bob Huijbregts under our new studio name Upgraded Studio on our first Steam game Binary Barrier! Think of the classic Space Invaders but with dark science-fiction twist and tower defense gameplay (with some roguelite randomness). I'm very excited about this gamedev adventure with Bob Huijbregts. If you'd like to follow our process, sign up for our newsletter on our website (see comments) and follow our social media channels in advance. There's not much to see yet, but I'm going to take the plunge soon and 'put myself in the spotlight.' It's scary, but that's precisely why it's enormously educational for me. My future self will surely be grateful. #gamedev #indiegames #indiegamedev #gamestudio #steam #seriousgames

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AI-powered analytical and generative tools have already changed the scope of the music industries, especially records, streaming, and B2C promotion. However, I believe these tools are underestimated and barely used for marketing analysis and strategy development in the B2B sector of the performance industry. If you know examples of use the of AI-powered tools for market research, marketing strategies and communications design, and content management by artist agencies, please let me know #ArtificialIntelligence

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What's the environmental impact of leaving your tent behind at a music festival? According to KarTent, 1 in 4 tents are left after the festival in the Netherlands alone! How can the festival work with fans to properly communicate this damage and prevent the waste? KarTent is a sustainable solutions company based out of Amsterdam. Their name means cardboard tent because their original product was exactly that! After witnessing the waste left on music festival campgrounds, founders Jan and Wout wanted to develop a solution. Learn more in Ep. 9 of the Sustainability in the Live Music Industry series on Earth Care: https://shorturl.at/1d42j

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A Piece in the Adformatie 🔥 : https://lnkd.in/eKnwH2v5

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Unlocking Hidden Potential: Combining Music with Strategy in the Music Business Discover how to leverage organizational development, strategy, leadership, and project management in the music industry. Join us as we explore the unique role of bridging the gap between music creation and business success. #MusicStrategy #BusinessDevelopment #MusicIndustry #LeadershipSkills #ProjectManagement #CreativeEntrepreneur #MusicBusinessTips #OrganizationalDevelopment #MusicIndustryInsights #BusinessStrategy

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"What do McDonald's, Apple, Sanofi, Netflix, and EA Sports have in common? They all have strong Audio Branding. These companies understand that even when people can't see them, they can still hear their sound. Even if you don’t listen to their ads (whether video or audio) from start to finish, you can still notice them and think about their products. If your brand doesn't have a sonic identity, your marketing strategy is not optimized. The question you need to ask yourself is, “Why wouldn't I want a better marketing strategy for my brand?”

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