Jeroen Kraaijenbrink

The approach and tools for making strategy have remained remarkably unchanged over the past half century. This is a problem. Because the world has changed—and quite dramatically. A key reason for this lack of change is that the strategy field has clung to a set of myths about strategy that are so strong and convincing that they persist, no matter what.

To make progress and become better at strategy, we must uncover and break these myths. Because they are so deeply engrained in the… Meer weergeven

The approach and tools for making strategy have remained remarkably unchanged over the past half century. This is a problem. Because the world has changed—and quite dramatically. A key reason for this lack of change is that the strategy field has clung to a set of myths about strategy that are so strong and convincing that they persist, no matter what.

To make progress and become better at strategy, we must uncover and break these myths. Because they are so deeply engrained in the belief systems of many, this requires active unlearning. Only when we are aware of what we hold for true and why this is not valid anymore, we can start appreciating alternative approaches to strategy and expect to move forward.

In this little book, Jeroen Kraaijenbrink takes you along the ten most persistent myths of strategy. By breaking these myths one by one in his down-to-earth and accessible style, this book questions your taken-for-granted ideas about strategy. And along with the demystification of the myths, the book also sketches an alternative approach to strategy that is better fit for the 21st century. Minder weergeven

In this world of social media stress, fake news and information overload, we easily lose our sensible self. We feel stressed out and do, think, say and feel exponentially strange things. And so we go bananas.

No More Bananas is a book that helps you free yourself from today’s collective lunacy and reclaim your calm and sensible self.

The book offers a practical, nine-step journey out of Bananaland with no less than 45 remedies that everyone can apply. Follow this journey, feel… Meer weergeven

In this world of social media stress, fake news and information overload, we easily lose our sensible self. We feel stressed out and do, think, say and feel exponentially strange things. And so we go bananas.

No More Bananas is a book that helps you free yourself from today’s collective lunacy and reclaim your calm and sensible self.

The book offers a practical, nine-step journey out of Bananaland with no less than 45 remedies that everyone can apply. Follow this journey, feel better, get done more and become a nicer person.
Minder weergeven

In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy execution work.

In an enjoyable and to-the-point style, The Strategy Handbook guides you through a four-step approach to strategy execution and shows you how this approach can be tailored to… Meer weergeven

In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy execution work.

In an enjoyable and to-the-point style, The Strategy Handbook guides you through a four-step approach to strategy execution and shows you how this approach can be tailored to the specific needs of an organization. Like Part 1, the book comes with a wealth of advice, tools and checklists that can be applied immediately in the everyday practice of any organization wanting to execute strategy. The book serves as
a complement to Part 1 but can also be used separately.

The book is again easy to understand and to apply. Rooted in research though, it demonstrates a deep awareness of the complexity and difficulty of strategy execution in practice. Through this effective combination of simplicity and depth, Part 2 of The Strategy Handbook is a must-read for novices and
more seasoned executives, managers and entrepreneurs. Minder weergeven

In this first part of The Strategy Handbook Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process with strategists from over 300 organizations, the book's purpose is as relevant as it can be: making strategy work.

In an accessible and down-to-earth style The Strategy Handbook guides you… Meer weergeven

In this first part of The Strategy Handbook Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process with strategists from over 300 organizations, the book's purpose is as relevant as it can be: making strategy work.

In an accessible and down-to-earth style The Strategy Handbook guides you through a complete five-step approach to strategy generation. It comes with a wealth of advice, tools, and exercises that can be immediately applied in the everyday practice of any organization wanting to improve its strategy.

The book is easy to understand and to apply. Rooted in research, though, it demonstrates an acute awareness of the subtleties of strategy generation. Through this combination of simplicity and depth The Strategy Handbook is a must-read for both novices and more seasoned executives, managers, and entrepreneurs. Minder weergeven

The resource-based view (RBV) of the firm has been around for over 20 years—during which time it has been both widely taken up and subjected to considerable criticism. The authors review and assess the principal critiques evident in the literature, arguing they fall into eight categories. They conclude the RBV’s core message can withstand criticism from five of these quite well provided the RBV’s variables, boundaries, and applicability are adequately specified. Three critiques that cannot be… Meer weergeven

The resource-based view (RBV) of the firm has been around for over 20 years—during which time it has been both widely taken up and subjected to considerable criticism. The authors review and assess the principal critiques evident in the literature, arguing they fall into eight categories. They conclude the RBV’s core message can withstand criticism from five of these quite well provided the RBV’s variables, boundaries, and applicability are adequately specified. Three critiques that cannot be readily dismissed call for further theorizing and research. They arise from the indeterminate nature of two of the RBV’s basic concepts—resource and value—and the narrow conceptualization of a firm’s competitive advantage. As their suggestions for this work indicate, the authors feel the RBV community has clung to an inappropriately narrow neoclassical economic rationality, thereby diminishing its opportunities for progress. The authors’ suggestions may assist with developing the RBV into a more viable theory of competitive advantage, especially if it is moved into a genuinely dynamic framework. Minder weergeven