Frans Riemersma

Amsterdam, Noord-Holland, Nederland Contactgegevens
12K volgers Meer dan 500 connecties

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    Marketingadvies, Groeimarketing, Marketingstrategie, IT-consultancy, Informatiebeheer, SaaS-ontwikkeling en Cloudmanagement

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As a Martech Guide, I align global marketing technology stacks with strategic business…

Ervaring en opleidingen

  • MartechTribe

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Publicaties

  • A Small Book on Customer Technology

    Amazon Direct Publishing

    A quick reference guide into 10,383 customer technology solutions by Frans Riemersma, foreword by Scott Brinker, Editor Chiefmartec.com. Paperback – May 2023, 112 pages, 31 graphs, 37 experts, and 234 contributors. This book is written in a way that enables you to familiarize yourself in minutes with any type of Adtech, Martech, SalesTech, and customer contact or support technology. Because we know it doesn’t have to be complex and understand your time is precious.

    “Even though it has…

    A quick reference guide into 10,383 customer technology solutions by Frans Riemersma, foreword by Scott Brinker, Editor Chiefmartec.com. Paperback – May 2023, 112 pages, 31 graphs, 37 experts, and 234 contributors. This book is written in a way that enables you to familiarize yourself in minutes with any type of Adtech, Martech, SalesTech, and customer contact or support technology. Because we know it doesn’t have to be complex and understand your time is precious.

    “Even though it has become a hallmark of Frans’s work, I’m still blown away by his ability to represent this incredibly complex landscape with clarity, simplicity, and visual elegance. This book is an essential resource for non-MarTech colleagues looking to understand the fundamentals of customer technology.”
    AMBER SELLENS, DIGITAL MARKETING PRODUCT MANAGER, SHELL ENERGY

    Publicatie weergeven

  • $Hello Firstname

    OminChannel Institute

    The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world.

    “Hello $FirstName is one of the best books on personalization I've read. Rasmus Houlind and his co-authors provide an excellent blueprint for implementing real-world personalization capabilities and developing the organizational capital to apply them effectively.”

    - SCOTT BRINKER, EDITOR, CHIEFMARTEC.COM

    Andere auteurs
    Publicatie weergeven

  • Marketing Resource Management

    If one-third of the value of your company relates to goodwill, represented by the brand, you'd better have full control over marketing activities and marketing resources. To develop an MRM strategy you need to agree on the 4 efficiency directions, you need to select from the 10 Functional Areas and you need to allocate 5 marketing resources. This book provides the logic required.

    Andere auteurs

Talen

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  • German

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