Frank Beunk

I just adjusted + implemented the (Pmax) Non-Converting Search Term Alerts script from Nils Rooijmans to a MCC script. What other (MCC) scripts can you recommend to manage + optimize multiple Google Ads accounts? With love, Lotte #impactdriven #googleads

15

4 commentaren

❓ How can you best use data in SEO to make decisions and convince senior stakeholders? This question was thoroughly explored at the Amsterdam SEO Meetup: Data-Driven SEO Edition, last week. 🎤 Ruben Remy captivated the audience with his approach to Evidence-Based Management (EBM). He even shared one of his Python scripts to build a business case for internal linking automation. If you’re curious, definitely follow him! 🚀 📹 Stef van der Burg showcased how Team5pm uses data to craft winning video strategies for their clients. They highlighted their proprietary TopicTree tool, which analyzes trends and informs decision-making. And the attendees? They especially appreciated the speakers' “practical, hands-on methodologies” that were highly valuable. 🙌 ❤️ Thank you team5pm for hosting the event and the whole team for organising such a nice venue! If you missed it, too bad! All Amsterdam SEO Meetup events are in-person only, with materials shared exclusively with attendees. It all began with a primary goal: to connect like-minded SEO professionals and those with a related interest in SEO, in real life. 👋 Hope to see you on Jun 27th for the next meetup on: Making Content Count for SEO. RSVP here: https://lnkd.in/eNvv7s7J #SEOMeetup #DataDrivenSEO #EvidenceBasedManagement #SEO #DigitalMarketing

20

1 commentaar

This: “80% of AI overview sources don't rank organically for the query” from 25K e-commerce queries that Bart Goralewicz analyzed. This is what I’ve seen happening too because most of the AI overviews for product related queries are “accelerators”: rather than providing high level summaries of what’s already ranked organically below, what Google does with e-commerce is “accelerate” the experience by already showcasing what the user would get next. So for queries for which Google ranks categories/facets and guides/reviews (a lot of them!), they’ll directly show clickable products with a carousel like experience in the AI overview, that trigger the product knowledge panel with direct links to Product Details Pages from a variety of online shops, while aggregating reviews. Users won’t need (and won’t go) to those categories/facets or guides ranked below anymore! Online stores: it’s time to optimize your PDPs!

252

26 commentaren

Will the purpose of websites change if generative AI take over? ”I checked with ChatGPT who was the most relevant vendors to contact, you were mentioned on that list, so here I am”. That was how a person introduced himself a bit over one year ago, at an event Optimizely sponsored in Utrecht. It was maybe also the first time I saw a true example over how customer research and channels used might change. And if so, anyone with a website needs to change with it. At Experimentation Forum in Stockholm, John Ekman mentioned that less traffic is being directed from Google, and that is expected to continue as Generative AI is used to provide answers rather than link to answers. Will the future of websites role be to lobby for what answers will come out of Gen AI? And will the purpose of optimization be to target visitors in which been recommended to visit your site? Will AI kill organic traffic and SEO as we know it? Well, still today, most content still get more or less zero traffic from search engines. So that statement might not always matter, but happy to hear your thoughts on the topic.

10

1 commentaar

It's happening! May 29th, I'll be speaking at How to add AI into your CMS, and save time on SEO!

15

2 commentaren

Join us for Session #8 of B2B Frontrunners as we explore how AI can boost conversions in B2B. Learn from industry experts, such as Michael Muller from Würth Group, Jill Schreurs from RAJA Belgium and J.D. Strode and Kanyasiri Panasahatham from Intershop Communications Register now and be part of the conversation that will redefine customer engagement and personalization in e-commerce!

1

WANT BETTER BRAND RECALL FOR YOUR ADS? Like, what does it take to get people to remember that your ad was for YOU? DVJ Insights did a lovely study to explore this issue in the Netherlands. (Go Oranje!) They asked 1,200 people to watch a pod of 8 TV ads, answer some “distraction” questions, and then try to remember what brands were advertised. The 8 ads were pulled randomly from a pool of 48 ads for 48 different brands. The team also counted how many times the brand was mentioned verbally or shown visually in each ad. Visual mentions ranged from 0 to 7 times per ad; verbal mentions ranged from 0 to 6. And visual/verbal combo mentions ranged from 0 to 3. After getting a lot of “I don’t remember” and “uh, I think it was for Lindt…”, they did some math to find out how much brand recall would change given different numbers and types of mentions. (Go math!) Increasing the number of mentions increased the chance of recall for all types of mentions, from a 17% boost to a 56% boost. Verbal-visual combo mentions had the biggest impact on brand recall even at one mention (+31%). Verbal-visual combos also had the biggest improvement with the fewest number of mentions — with just 3 mentions, brand recall jumped 56%. Caveats? Of course! I mean, does the Dutch side wear orange? 🩳 But some lessons: 🍊 Repetition helps. (Not rocket science, but still nice to see.) 🍊 Audio mentions are powerful. Combo mentions are even more powerful. 🍊 Repetition helps. 🍊 Also, repetition helps. 🩳 🩳 🩳 Don't miss a post! Subscribe to the Irregular News at AppliedBrandScience dot com /signup Reach out for more in-depth brand science training or talks. We're currently taking select projects for the fall & winter. #brandscience #brandlinkage #advertisingeffectiveness

5

1 commentaar

Hey marketing mavens! 🕶️ Did you notice a pop-up in Meta about connecting GA4 directly from the platform? If so, you’re part of a very limited beta roll-out! 🎉 𝐌𝐞𝐭𝐚 & 𝐆𝐀4 Native Integration: Now in Beta! Big shoutout to Tika Spijkerman for spotting this gem. Haven’t seen it live yet, but here’s the gist: Meta claims you can now link your GA4 account in just 5-10 minutes. Just log in, set your preferences, and boom—done. Sounds too good to be true? Let’s break it down. For those of us who live and breathe data, here’s what this integration promises: 1. Speedy Setup - No more wrestling with UTMs. Connect GA4 to Meta in minutes. 2. Seamless Syncing - Pick and choose which properties to connect. More control, better insights. 3. Privacy in Control - Define what Meta can access. But let’s not forget Meta’s colorful privacy history. 🤨 4. Conversion Simplicity - Easier cross-platform conversion tracking. Map Meta conversions to GA4 without pulling your hair out. If you’re using Meta Ads and GA4, this integration could save you time, improve data accuracy, and help optimize your campaigns. But remember, both platforms have their quirks with attribution. Stay Tuned! Access is limited for now, but watch for updates. Feeling overwhelmed? Check out our GA4 UP subscription. We audit your setup, implement new features, and keep you up-to-date on privacy laws like GDPR and CCPA. Let us handle the nitty-gritty so you can focus on the big picture. Keep crushing it, data warriors! 🚀

6

WANT BETTER BRAND RECALL FOR YOUR ADS? Like, what does it take to get people to remember that your ad was for YOU? DVJ Insights did a lovely study to explore this issue in the Netherlands. (Go Oranje!) They asked 1,200 people to watch a pod of 8 TV ads, answer some “distraction” questions, and then try to remember what brands were advertised. The 8 ads were pulled randomly from a pool of 48 ads for 48 different brands. The team also counted how many times the brand was mentioned verbally or shown visually in each ad. Visual mentions ranged from 0 to 7 times per ad; verbal mentions ranged from 0 to 6. And visual/verbal combo mentions ranged from 0 to 3. After getting a lot of “I don’t remember” and “uh, I think it was for Lindt…”, they did some math to find out how much brand recall would change given different numbers and types of mentions. (Go math!) Increasing the number of mentions increased the chance of recall for all types of mentions, from a 17% boost to a 56% boost. Verbal-visual combo mentions had the biggest impact on brand recall even at one mention (+31%). Verbal-visual combos also had the biggest improvement with the fewest number of mentions — with just 3 mentions, brand recall jumped 56%. Caveats? Of course! I mean, does the Dutch side wear orange? 🩳 But some lessons: 🍊 Repetition helps. (Not rocket science, but still nice to see.) 🍊 Audio mentions are powerful. Combo mentions are even more powerful. 🍊 Repetition helps. 🍊 Also, repetition helps. 🩳 🩳 🩳 Don't miss a post! Subscribe to the Irregular News at AppliedBrandScience dot com /signup Reach out for more in-depth brand science training or talks. We're currently taking select projects for the fall & winter. #brandscience #brandlinkage #advertisingeffectiveness

164

48 commentaren

AI is hooooooot! 🔥 And many brands know that. Wondering how you can integrate this into your campaigns? Check out how these brands are riding the wave of this innovative marketing strategy. 👀 #ArtificialIntelligence #MarketingCampaign #SocialMediaInspiration

3

This might be an unpopular take (specifically coming from someone who implements sales tooling and processes..) but hear me out. The data is expensive, often poor and the results are mixed at best. The chances of hurting your reputation are quite high because let's be honest, when was the last time you were excited about receiving a cold phone call you answered because: 'Hey, my kids are at school and I want to be sure it's not an emergency?'. The work that goes into keeping your CRM clean while importing personal data and mapping to the correct objects is a whole other issue. Are you making sure the setup is clean and functioning? Or do you have a mix of fields and a bunch of duplicates? So what does work? Call me old-fashioned but if you have a great product and if you solve a problem. Talk about it! Enable your sales teams to adapt your content and teach them how to build audiences on LinkedIn. Make sure marketing has the resources to build content your audience can learn from, and allow your team to repurpose this content. Show your audience you care about their privacy by having your opt-ins and privacy policies in order so they feel like the tradeoff your information VS their contact details is valid. All of this might sound like a lot of work (and it is!) but when you do it right it will pay off. A plus: think of all the budget that was just freed up that you can now put towards content and enablement. I'm still a big fan of using these tools to enrich company data in your CRM so you can segment your audiences and enrich their non personal data points to automate sharing of relevant content.

11

6 commentaren

Big news for bol sellers! Channable is the launching partner of bol's new Advertising API!🎉 Here's what you can do with it: ✅ Create (advanced) campaign setups in bulk ✅ Keyword targeting & harvesting ✅ Product targeting & harvesting ✅ Manage bids and budgets at scale ✅ Track automated changes ✅ Get product Insights ✅ Segment products based on performance (Yes - Performance labels for Marketplaces! 👀 ) This comes as an addition to our existing Bol offerings (listing creation & optimization, data enrichment, inventory management, fulfillment & order management, repricer) which are already used by thousands of customers.   The first 50 customers get beta-access next week. Just send me a message if you want to test it! I promise, it will save you a lot of time if you advertise 20+ products and works standalone, so no worries if you’re using another or no tool for your listings. 😉 Big thanks to Marinus Snyman, Martin Finkenflügel, Linda van Laar (and in the past Quint van Gils & John Lin (林镇宇)) from Bol! It feels like working with colleagues. And about my knee.. The picture with Jaume and Ties Jan (the ones who built this with their team) is from last year. Luckily my knee (torn ACL) has healed, and the Channable football team won the championship without me! ⚽️🏆

131

21 commentaren

Implementing the eCommerce data layer for Google Analytics 4 is a complex task, especially when working with travel sites and their booking engines. However, we can navigate these challenges effectively by keeping the approach smart and straightforward. The key is to ensure thorough testing before any implementation is published into production.  Today presents an interesting situation. After checking all the tags in Google Tag Manager and the custom dimensions in custom definitions - custom dimensions in GA4 the implementation is correct. The question is why, in Looker Studio, there are additional choices of the exact location with different name conventions. In the website dropdowns, the selections for pick-up and drop-off locations are the same. There are no variations in the names. Coming from experience and a process of elimination, there has to be some logic in the booking engine causing it.  #GoogleAnalytics4 #GA4 #LookerStudio #eCommerce #travel #implementation #experience #website

4

🤯 First major insight from 🐶 Jacco van der Kooij’s Revenue Architecture book 👇 All products have their own Go-to Market (GTM) motion 💡 A low-ticket SaaS product is probably based on product-led growth (PLG) and inbound, while a high-ACV product with a longer, multi-touch sales cycle is more suitable for ABM. Intuitively we might know this but seeing it laid out made it click even better for me ✍️ This model will probably help you map strategies aka GTM motions to your products more effectively, especially if you have products in different price point ranges. Only 50 pages in but already so valuable. Can’t wait to see what I will uncover next 📄 #GTM #ABM #DemandGen

17

5 commentaren

Google with good news for publishers: no AI overview for "hard news topics" "For topics like news and health, we already have strong guardrails in place. For example, we aim to not show AI Overviews for hard news topics, where freshness and factuality are important. In the case of health, we launched additional triggering refinements to enhance our quality protections." #SEO #ai

1

Hello, Link! 🔟🔟🔟 I've been working with the TripleTen team for almost a year now. During this time we have developed CRM marketing very much, both warming up the funnel and working with the subscriber base through regular content sending. Still see a lot of potential in this channel. Who is ready to discuss CRM metrics in the Latin American market, Brazil, Mexico? Please tag anyone you know who might be interested or share the post 

10

1 commentaar

🔍 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭h𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐞𝐚𝐫𝐜ℎ: 𝐘𝐨𝐮𝐫 𝐊𝐞𝐲 𝐭𝐨 𝐎𝐧𝐥𝐢𝐧𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🔍 In today's digital age, search is the compass guiding our online journeys. Whether we're seeking the perfect restaurant or researching a new product, search engines are our go-to resource. But here's the real question: Will you be found in the results? 🚀 𝑇ℎ𝑎𝑡'𝑠 𝑤ℎ𝑒𝑟𝑒 𝑡ℎ𝑒 𝑚𝑎𝑔𝑖𝑐 𝑜𝑓 𝑆𝑒𝑎𝑟𝑐ℎ 𝐸𝑛𝑔𝑖𝑛𝑒 𝑂𝑝𝑡𝑖𝑚𝑖𝑧𝑎𝑡𝑖𝑜𝑛 (𝑆𝐸𝑂) 𝑐𝑜𝑚𝑒𝑠 𝑖𝑛𝑡𝑜 𝑝𝑙𝑎𝑦. In my latest posts, I will delve deep into the fundamentals of SEO, empowering you to harness this essential skill for online success. From industry best practices to real-world examples, I'll equip you with the tools to amplify your online presence and drive tangible results. 🌟 Hi, I'm Shoaib Irshad, and for almost a decade now, I've been at the forefront of helping organizations thrive in the digital landscape. Join me on this journey as we explore the intricate workings of search, demystify SEO strategies, and position you for unparalleled visibility in the digital realm. 🔑 Don't just exist online – be discovered. Let's embark on this SEO adventure together! Ready to elevate your digital presence? Dive into the fundamentals of SEO today. #SEO #DigitalMarketing

1

𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐒𝐚𝐥𝐞𝐬 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥: 𝐓𝐡𝐞 𝐑𝐨𝐥𝐞 𝐨𝐟 𝐑𝐎𝐀𝐒 𝐢𝐧 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 Recently, I had a consultation with a retailer in the Netherlands facing challenges. I want to dedicate this post to first explaining what ROAS is, then delving into common mistakes from my experience with clients. ROAS, or Return on Advertising Spend, is the ultimate metric for measuring the effectiveness of your advertising campaigns. It's the ratio of revenue generated to the cost of the advertising. Essentially, ROAS tells you how much revenue you're getting for each dollar spent on advertising. Now, let's dive into some of the most frequent mistakes I've encountered in my practice: 1️⃣ Misaligned Targeting: Without precise audience targeting, your ads may fall on deaf ears. Identifying and reaching your ideal customers is crucial for maximizing ROAS. 2️⃣ Neglecting Ad Creatives: Compelling ad creatives are the heart of successful campaigns. Don't underestimate the power of engaging visuals and persuasive copywriting in driving conversions. 3️⃣ Ignoring Data Insights: Data is your best friend in the world of ROAS advertising. Analyze metrics rigorously to uncover valuable insights and optimize your campaigns for maximum returns. 4️⃣ Lack of Testing: A/B testing is essential for refining your advertising strategy. Experiment with different ad formats, messaging, and targeting options to identify what resonates best with your audience. By addressing these common pitfalls, you can supercharge your ROAS and unlock unprecedented growth for your eCommerce business. Let's connect and explore how to harness the full potential of ROAS advertising! 📈💡 #ROASAdvertising #eCommerceSuccess #DigitalMarketing #BusinessGrowth #DataDrivenInsights

3

Behind every successful business is a strong online visibility. In today's digital age, your online presence is more than just a website—it's your brand's storefront, the first impression you make on potential customers, and the key to unlocking growth and success. Investing in your online visibility means optimizing your website for search engines, engaging with your audience on social media, and creating valuable content that resonates with your target market.  A strong online visibility can make all the difference between thriving and merely surviving. Beyond attracting customers, it builds credibility, fosters trust, and establishes your brand as an authority in your industry. With expert strategies and dedicated support, from search engine optimization to social media management, we help businesses stand out in a crowded digital landscape, ensuring that you're seen by the right people at the right time, boosting your online visibility and driving tangible results. Let's embark on this journey together and watch your business soar to new heights of success!!!

1