Douglas Voeten

Join us for Session #8 of B2B Frontrunners as we explore how AI can boost conversions in B2B. Learn from industry experts, such as Michael Muller from Würth Group, Jill Schreurs from RAJA Belgium and J.D. Strode and Kanyasiri Panasahatham from Intershop Communications Register now and be part of the conversation that will redefine customer engagement and personalization in e-commerce!

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That is what you call brainpower! Whiteboard session with the guys from revenue operations about monitoring marketing and sales performance and the desired dashboards... Martin Michels Pieter Kerkhof Siem Peters Jaimini Boender #brandbuilding #demandgeneration #revenueoperations

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It's happening! May 29th, I'll be speaking at How to add AI into your CMS, and save time on SEO!

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🌟 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘁𝗲𝗹𝗹𝗮𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁! 🚀 In the fast-paced world of product development, understanding the direct link between customer feedback and product success is crucial. It’s not just about creating what we think is best, but rather shaping our innovations based on what our customers genuinely need and desire. 𝗪𝗵𝘆 𝗶𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲? 🤔 Customer feedback acts as a compass guiding the product development journey. It ensures that the product not only meets but exceeds customer expectations, leading to increased satisfaction, loyalty, and, importantly, a robust bottom line. 𝗔 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 🌐 Imagine a local coffee shop introducing a new coffee blend. Rather than assuming what customers might prefer, the shop owner decides to engage directly with them, seeking opinions on a variety of blends. Feedback is gathered through taste tests and direct conversations about aroma, flavor profile, and even the branding of the new blend. Based on the responses, the shop owner discovers that a significant portion of their clientele prefers a lighter roast to the darker ones previously favored. Acting on this information, the shop introduces this new, customer-approved blend and sees a remarkable increase in sales and positive reviews—clear evidence of the power of listening to your audience. Engaging with your customers and seeking their feedback isn’t just beneficial; it’s essential for staying relevant and competitive in today’s market. Tools like SurveyMonkey, Google Forms, and direct customer interviews are invaluable resources that can help you gather and analyze feedback efficiently. What You Can Do Next: 1) Start Small: Implement a simple feedback form on your website or a quick survey after purchase. 2) Act on the Feedback: Show your customers that their opinions matter by making real changes. 3) Keep the Loop Going: Regularly update your feedback mechanisms to adapt to changing customer needs and market conditions. Remember, integrating customer feedback isn't a one-time task—it's a continuous part of the product development lifecycle that can yield tremendous rewards. Let's make customer-centric innovation the cornerstone of our product development strategies. Share your thoughts and experiences below! 👇

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Total Media Group, which includes both behavioural planning media agency Total Media and behavioural consultancy Behave, has joined forces with Mediaplus Group, Europe’s leading independent media agency and a subsidary of Europe’s biggest independent agency group, Serviceplan Group. Thomas Laranjo, CEO of Total Media Group, comments: “Total Media Group has gone from strength to strength over the past 12 months. Our media business delivered a 90% pitch conversion rate leading to £60m in new additional billings, and our behavioural consultancy Behave delivered groundbreaking work around AI and psychological safety into nationally known brands. It has also helped launch brands like TikTok into the UK and is currently working with Snap Inc.. Joining Mediaplus is an acknowledgement of our potential for growth as one entity, combining our behavioural expertise with Mediaplus’ global footprint. Mediaplus is a long-term partner of ours, so we know this will be a fruitful and happy partnership. Ultimately, everything we do is in service of our clients, our people and our partners – our commitment to these principles is reflected in the leadership team of Mediaplus.” Matthias Bruell, CEO Mediaplus Group, adds: ”The acquisition of Total Media Group is the next milestone in our strategic growth agenda, strengthening the global expertise of Mediaplus. At the same time, it represents a significant expansion for the entire Serviceplan Group. The UK is an important market for the management of global clients, which is why we established a joint venture with Total Media in 2016, which has become an absolute growth and success story. Together with our partners in London and now newly appointed CEO Tom Laranjo, we serve major international clients such as BMW Group, De'Longhi and E.ON. Full integration is therefore a logical step that will enable further synergies and even closer interaction. The combined depth of expertise and breadth of services of our two agencies, together with the international structure of the Mediaplus Group, makes us not only a leader in the UK market, but also the partner of choice for global account management.” Guy Sellers, Chairman, Total Media Group, comments: “Total Media has always been proudly independent, and we are delighted to be joining forces with Mediaplus, Europe’s largest independent agency. Having worked with Mediaplus across a wide range of clients since 2016 this is a very natural coming together. I believe the access to wider resources and geographic reach will be very exciting and create opportunities for our teams and clients alike. I wish a fond farewell and thanks to Mike Sell who founded the agency over forty-two years ago. His leadership and encouragement has helped grow Total Media into the business it is today together with its distinct culture and style.” #MediaAgency #TotalMedia #Behave #Mediaplus #Serviceplan

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🔥 𝐓𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐀𝐈 𝐨𝐧 𝐭𝐡𝐞 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐬𝐞𝐜𝐭𝐨𝐫 & 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐢𝐨𝐧 🚀 ✅ Artificial intelligence is advancing rapidly in the financial sector, in the Netherlands as elsewhere. Although AI provides substantial opportunities, it also presents risks. Here is a study by De Nederlandsche Bank ✅ On the one hand, AI can create better customer service and more personalised products, and offer institutions opportunities to increase their revenues and cut costs. ✅ On the other hand, there are risks, including in the areas of data quality, data protection, explainability, incorrect results, discrimination and exclusion, and greater dependence on third parties. ✅ Financial institutions are expected to use AI responsibly. The objectives of supervision and the standards institutions are required to comply with are technology-agnostic, and apply just as well when AI is used. via Tony Moroney #ai #artificialintelligence #generativeai #LLMs #financialservices #banking #insurance #airisks #aigovernance #riskandcompliance #digitaltransformation Sébastien Bourguignon Eric THIENOT Eric GAUBERT Pierre BONODOT Alexandre Rispal Nelly Brossard Mallys NM Hommel-Viktorovitch Dimitri Anthony Rochand Neville Gaunt 💡⚡️ Eveline Ruehlin Harold Sinnott Enrico Molinari Glen D Gilmore Franco Ronconi Dr. Khulood Almani🇸🇦 د.خلود المانع Tobias Kintzel Mike Flache Dr. Marcell Vollmer Sally Eaves Rick Huckstep Christophe Aubriet Nicolas Diacono 🤖🧠🌐 🦾🧠🌐 Lionel Tardy Matthieu Deboeuf-Rouchon Gilbert Reveillon Christophe MOLINARI 🤝 Vincent Caltabellotta ★ Boss de Be a Boss ★ Vincent Montet Mike de Waal

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🤯 First major insight from 🐶 Jacco van der Kooij’s Revenue Architecture book 👇 All products have their own Go-to Market (GTM) motion 💡 A low-ticket SaaS product is probably based on product-led growth (PLG) and inbound, while a high-ACV product with a longer, multi-touch sales cycle is more suitable for ABM. Intuitively we might know this but seeing it laid out made it click even better for me ✍️ This model will probably help you map strategies aka GTM motions to your products more effectively, especially if you have products in different price point ranges. Only 50 pages in but already so valuable. Can’t wait to see what I will uncover next 📄 #GTM #ABM #DemandGen

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I just adjusted + implemented the (Pmax) Non-Converting Search Term Alerts script from Nils Rooijmans to a MCC script. What other (MCC) scripts can you recommend to manage + optimize multiple Google Ads accounts? With love, Lotte #impactdriven #googleads

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❓ How can you best use data in SEO to make decisions and convince senior stakeholders? This question was thoroughly explored at the Amsterdam SEO Meetup: Data-Driven SEO Edition, last week. 🎤 Ruben Remy captivated the audience with his approach to Evidence-Based Management (EBM). He even shared one of his Python scripts to build a business case for internal linking automation. If you’re curious, definitely follow him! 🚀 📹 Stef van der Burg showcased how Team5pm uses data to craft winning video strategies for their clients. They highlighted their proprietary TopicTree tool, which analyzes trends and informs decision-making. And the attendees? They especially appreciated the speakers' “practical, hands-on methodologies” that were highly valuable. 🙌 ❤️ Thank you team5pm for hosting the event and the whole team for organising such a nice venue! If you missed it, too bad! All Amsterdam SEO Meetup events are in-person only, with materials shared exclusively with attendees. It all began with a primary goal: to connect like-minded SEO professionals and those with a related interest in SEO, in real life. 👋 Hope to see you on Jun 27th for the next meetup on: Making Content Count for SEO. RSVP here: https://lnkd.in/eNvv7s7J #SEOMeetup #DataDrivenSEO #EvidenceBasedManagement #SEO #DigitalMarketing

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Breaking news... an award that’s nothing to do with Cannes. I’m feeling particularly chuffed today, and I’m happy to share why. I was nominated and won 'Best Business Coaching Founder' for The Netherlands in the CEO Monthly C-Suite Awards, 2024. It's great to get this recognition as Amsterdam is my base and adopted home. I launched Mercury Jam Coaching in December 2019, oblivious to the impending pandemic and the impact it would have on life, society and attitudes to work. Fortunately, leveraging Mercury Jam’s core values of #kindness, #gratitude and #resilience enabled me to pivot and navigate those early months of business and lockdown. I’m grateful for the ongoing support I’ve received from L&D and business leaders, and of course my clients – thank you. Here’s an extract from the judges' comments and commendations: ---------------------------------- “In the realm of business coaching, few individuals stand out as profoundly as Neil Schambra Stevens, whose work at Mercury Jam has rightfully earned him the title of 'Best Business Coaching Founder 2024' for the Netherlands. Neil's philosophy is both refreshing and impactful. He champions the notion that better business is cultivated by emerging leaders who embody kindness, gratitude and resilience. Drawing from nearly three decades of C-level experience with Fortune 500 brands across Europe, Asia, and the USA, Neil brings a wealth of knowledge and a global perspective to his coaching. These experiences have equipped him with a deep understanding of both corporate dynamics and individual professional development. Neil's influence extends beyond his 1:1 coaching. He is a regular guest on business podcasts, a bestselling author, and a sought-after speaker on topics such as performance and wellness at work. In recognition of his unwavering dedication to enhancing workplace well-being with #kindness, Neil Schambra Stevens is a deserving recipient of the 'Best Business Coaching Founder 2024' award. His work at Mercury Jam continues to inspire and transform, making a significant impact on the professional lives of many.” -------------------------- Sometimes it's good to take a moment, and remind yourself of why you do what you do. And whilst it's not all about winning awards, there's no harm in sharing a bit of good news once in awhile. I’ll be celebrating today with a freshly ground coffee, whilst sporting my favourite pink socks. Kindness wins. Onwards and upwards... 🚀

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This: “80% of AI overview sources don't rank organically for the query” from 25K e-commerce queries that Bart Goralewicz analyzed. This is what I’ve seen happening too because most of the AI overviews for product related queries are “accelerators”: rather than providing high level summaries of what’s already ranked organically below, what Google does with e-commerce is “accelerate” the experience by already showcasing what the user would get next. So for queries for which Google ranks categories/facets and guides/reviews (a lot of them!), they’ll directly show clickable products with a carousel like experience in the AI overview, that trigger the product knowledge panel with direct links to Product Details Pages from a variety of online shops, while aggregating reviews. Users won’t need (and won’t go) to those categories/facets or guides ranked below anymore! Online stores: it’s time to optimize your PDPs!

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Will the purpose of websites change if generative AI take over? ”I checked with ChatGPT who was the most relevant vendors to contact, you were mentioned on that list, so here I am”. That was how a person introduced himself a bit over one year ago, at an event Optimizely sponsored in Utrecht. It was maybe also the first time I saw a true example over how customer research and channels used might change. And if so, anyone with a website needs to change with it. At Experimentation Forum in Stockholm, John Ekman mentioned that less traffic is being directed from Google, and that is expected to continue as Generative AI is used to provide answers rather than link to answers. Will the future of websites role be to lobby for what answers will come out of Gen AI? And will the purpose of optimization be to target visitors in which been recommended to visit your site? Will AI kill organic traffic and SEO as we know it? Well, still today, most content still get more or less zero traffic from search engines. So that statement might not always matter, but happy to hear your thoughts on the topic.

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Remote tickets are available for STRAT Europe 2024: https://bit.ly/1Aw5OXP This year, we are proud to present a program that represents the vanguard of AI-powered product design, with leaders in this evolution taking the stage in Amsterdam on June 24 - 25. I don't want anyone to miss this hugely important content that will help guide our community through the vast changes that are coming to our industry, so we're offering remote tickets at a significantly reduced cost so that can view it in the convenience of your office or WFH. The setup will be relatively simple, but the presentations will address many essential topics to bring strategic AI integration to your products, your team, your company, and your career. Trying to convince your boss for an in-person or remote seat? Here's some ammunition: https://lnkd.in/eTukCGKm

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WANT BETTER BRAND RECALL FOR YOUR ADS? Like, what does it take to get people to remember that your ad was for YOU? DVJ Insights did a lovely study to explore this issue in the Netherlands. (Go Oranje!) They asked 1,200 people to watch a pod of 8 TV ads, answer some “distraction” questions, and then try to remember what brands were advertised. The 8 ads were pulled randomly from a pool of 48 ads for 48 different brands. The team also counted how many times the brand was mentioned verbally or shown visually in each ad. Visual mentions ranged from 0 to 7 times per ad; verbal mentions ranged from 0 to 6. And visual/verbal combo mentions ranged from 0 to 3. After getting a lot of “I don’t remember” and “uh, I think it was for Lindt…”, they did some math to find out how much brand recall would change given different numbers and types of mentions. (Go math!) Increasing the number of mentions increased the chance of recall for all types of mentions, from a 17% boost to a 56% boost. Verbal-visual combo mentions had the biggest impact on brand recall even at one mention (+31%). Verbal-visual combos also had the biggest improvement with the fewest number of mentions — with just 3 mentions, brand recall jumped 56%. Caveats? Of course! I mean, does the Dutch side wear orange? 🩳 But some lessons: 🍊 Repetition helps. (Not rocket science, but still nice to see.) 🍊 Audio mentions are powerful. Combo mentions are even more powerful. 🍊 Repetition helps. 🍊 Also, repetition helps. 🩳 🩳 🩳 Don't miss a post! Subscribe to the Irregular News at AppliedBrandScience dot com /signup Reach out for more in-depth brand science training or talks. We're currently taking select projects for the fall & winter. #brandscience #brandlinkage #advertisingeffectiveness

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“So Menno, at least 95% of business owners are making a mistake they already know about?”. This is how you can make your revenue 2X or 3X with less stress. I’ll reveal one of the biggest mistakes every entrepreneur makes. Well, maybe not every entrepreneur but at least 95%... And the most crazy thing is that you already know this is a mistake. I’ll share the biggest key to getting rid of this problem and making your business skyrocket. But first, let me explain the mistake. It’s about focus… When people start out in the world of business they often run into the shiny object syndrome. This is where you switch between projects/opportunities a lot and don’t manage to get 1 thing off the ground because of the lack of focus and dedication. But then later, when finally getting the first results by focussing on one thing everybody makes the same mistake again. Inside of your business there’s a ton of opportunities, you currently have more than 10 different great ways to grow your business. But if you don’t choose one and stick to it until it’s successful you’ll get stuck. Big chance that’s what’s currently happening for you. So then what is my big secret to solve this? Well, you might not expect this from me because I’m not a little 12 year old girl but… Journaling is how you fix this. By writing you can get your thoughts in order and think clearly, this is an excellent way of staying rational and keeping a good overview of what’s going on. You can have conversations with yourself just by using pen and paper. Here are some questions I like to answer using my pen and paper for direction and focus in business and in life:            ⁉️ Which 20% of my actions today lead to 80% of the results?            ⁉️ What have I learned today?            ⁉️ What would I have done differently today if I got a second chance?            ⁉️ What advice would I give to someone else in my situation?            ⁉️ Where / or to whom do I need to start saying "no"? That’s it, good luck!

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AI is hooooooot! 🔥 And many brands know that. Wondering how you can integrate this into your campaigns? Check out how these brands are riding the wave of this innovative marketing strategy. 👀 #ArtificialIntelligence #MarketingCampaign #SocialMediaInspiration

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Are you focussing on the right metrics? Max van den Ingh from Unmuted | B2B SaaS Marketing gave a timeless talk about the true role and metrics of B2B marketing. Some takeaways that are pure GOLD: ↳ Marketing is supposed to take over a big part of the buyer journey ↳ Most buyers don't like being reached out to (hence the low conversion) ↳ Awareness and Activation are heavily underestimated. Don't cut channels from the budget just because there is no direct lead flow. ↳ If you get your demand generation/creation right, more buyers will raise their hand on their own ↳ Ungated content is usually better than gated content ↳ Webinars and whitepapers should add massive value (not just sales) ↳ Focus on the right metrics in the right phase ↳ The B2B buyer journey is complicated. Just because you don't understand it or can't deal with it, doesn't mean it's not happening. Great takeaways, Max! Maybe it's time for another event? 😁 What else would you add to this list? What should marketing / sales focus more on to see actual results? What should leadership focus more on? #socialselling #sales #marketing

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