Charlotte Anthonissen

AI is hooooooot! 🔥 And many brands know that. Wondering how you can integrate this into your campaigns? Check out how these brands are riding the wave of this innovative marketing strategy. 👀 #ArtificialIntelligence #MarketingCampaign #SocialMediaInspiration

3

☄ It's all about discipline. It should not be a one-timer if you want a continuous stream of leads using Sales Navigator. In this episode (number 11 already) of #BeyondConnections, Perry van Beek and I will tell you the number one secret of success: routine, discipline, and schedule. 🚀 Reserve at least 3 hours a week to reach out to 10 highly researched leads. #secretofmysuccess #salesnavigator #routine

3

5 commentaren

You know when a product is good! La Growth Machine was Product of the Day on Product Hunt. Congrats Pauline Lajoinie and the team! A tool that allows you create personalized, multi-channel conversations at scale on LinkedIn, Email, Voices, Calls & X. https://lnkd.in/eHE3RWgC #growth #sales #leadgenerationsoftware #emailmarketing

7

2 commentaren

🌟Making a website might seem simple, but let me tell you, it's a big adventure! 💻✨ Ever thought about what goes into making a website really work well? Join me and our website expert, Maarten Bronswijk as we check it out. From setting goals to picking the perfect domain name, to designing pages and making sure Google likes it, building a website is a real dedicated effort. It takes time and commitment to make it just right, but the payoff is totally worth it! As a full-service marketing team, we get the challenges of building an online presence. Building a website isn't just about making it look nice—it's about creating an experience that connects with your audience and gets results.  From writing engaging content to making sure it works smoothly on any device, every part of making a website needs attention to detail. At Scherponline.nl BV we're experts at guiding businesses through this journey, from the first idea to the big launch and beyond. So, next time you visit a website that catches your eye, remember all the work that went into it. And if you're ready to start your own website adventure, make sure to plan well and think about everything! 🚀✨ #WebsiteCreation #DigitalMarketing #FullServiceAgency #OnlinePresence #WebDesign #SEO

38

2 commentaren

𝐓𝐡𝐞𝐫𝐞 𝐢𝐬 𝐞𝐧𝐨𝐮𝐠𝐡 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞! We humans often fear competition and we many times even prefer to work on our own, having a sort of dog-eat-dog mentality.. ➡ 𝐁𝐮𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐢𝐧 𝐚 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐨𝐭𝐡𝐞𝐫𝐬 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐢𝐧𝐠𝐬 𝐦𝐮𝐜𝐡 𝐞𝐚𝐬𝐢𝐞𝐫. I really needed to learn this the hard way back then, when I began building a Lead Gen business in 2020 during COVID. The first weeks I started I had very limited success and was about to give up.. It all just changed tremendously the moment I began reaching out to others, finding allies and cooperating with similar stakeholders.. ➡ 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐚𝐥𝐥𝐨𝐰𝐬 𝐮𝐬 𝐭𝐨 𝐭𝐚𝐩 𝐚𝐥𝐬𝐨 𝐢𝐧𝐭𝐨 𝐨𝐭𝐡𝐞𝐫 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬, 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭𝐥𝐲 𝐞𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐮𝐫 𝐫𝐞𝐚𝐜𝐡 𝐛𝐞𝐲𝐨𝐧𝐝 𝐨𝐮𝐫 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞 𝐜𝐢𝐫𝐜𝐥𝐞 𝐚𝐧𝐝 𝐞𝐱𝐩𝐨𝐬𝐢𝐧𝐠 𝐮𝐬 𝐭𝐨 𝐚 𝐦𝐮𝐜𝐡 𝐰𝐢𝐝𝐞𝐫 𝐫𝐚𝐧𝐠𝐞 𝐨𝐟 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐥𝐞𝐚𝐝𝐬. 𝐀 𝐬𝐭𝐫𝐨𝐧𝐠 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐮𝐬 𝐰𝐢𝐭𝐡: → A consistent stream of referrals by trusted connections → Opportunities to learn from others in our industry / field → Partnerships and collaborations that open new avenues Focusing on building strong relationships, providing value to others and actively participating in our network, can create a powerful engine for generating high-quality leads. At least for me, networking has been the last missing puzzle piece to succeed, when building a multi million dollar Lead Gen business. 𝐖𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠? 🤔 Comment below 👇 - - - 🔔 Activate the bell and follow me Claudio Meidler for regular posts and #sales, #salesenablement, #personalgrowth and #coaching

266

226 commentaren

🌟 Proudly Presenting a Long Project in the Making! 🌟 Are you working in online marketing? Then you know that TikTok is the future of entertainment – and the future is now! 🚀 But how do you book campaigns? Can you do both branding and performance? How do you optimize worldwide campaigns? All these questions and more are answered in the TikTok Media Buying Certification. Dive in to master the art of TikTok marketing and stay ahead of the curve! 🌐📈 Now with the Link: https://lnkd.in/d6Z4PC4b #TikTokMarketing #MediaBuying #OnlineMarketing #DigitalAdvertising #MarketingCertification #TikTokForBusiness

5

When HubSpot Genius meets Growth Expert 🚀 Last week, I had the pleasure of spending the day in Antwerp with Willem Van Maele, a fellow HubSpot enthusiast, less so AI fanatic (but I'm trying to convince him). Put two like-minded folks in a room, and the ideas start flowing like crazy. We dove into how sales reps can ditch the manual grind for AI magic. Imagine automating every bit of research before reaching out to prospects. We're talking everything from pinpointing when they kicked off their role to wrapping up their latest LinkedIn insight, all while pinpointing their exact needs and how your solution fits like a glove. All driven by AI. What does this mean for you? - 💡 Time saved on research - 🎯 Precision-targeted outreach - 📈 Higher conversion rates - 😎 Smoother sales process Did I mention we did a bit of axe throwing in between our brainstorming sessions? Here's to making sales & marketing smarter, not harder!

34

3 commentaren

🌟 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘁𝗲𝗹𝗹𝗮𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁! 🚀 In the fast-paced world of product development, understanding the direct link between customer feedback and product success is crucial. It’s not just about creating what we think is best, but rather shaping our innovations based on what our customers genuinely need and desire. 𝗪𝗵𝘆 𝗶𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲? 🤔 Customer feedback acts as a compass guiding the product development journey. It ensures that the product not only meets but exceeds customer expectations, leading to increased satisfaction, loyalty, and, importantly, a robust bottom line. 𝗔 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 🌐 Imagine a local coffee shop introducing a new coffee blend. Rather than assuming what customers might prefer, the shop owner decides to engage directly with them, seeking opinions on a variety of blends. Feedback is gathered through taste tests and direct conversations about aroma, flavor profile, and even the branding of the new blend. Based on the responses, the shop owner discovers that a significant portion of their clientele prefers a lighter roast to the darker ones previously favored. Acting on this information, the shop introduces this new, customer-approved blend and sees a remarkable increase in sales and positive reviews—clear evidence of the power of listening to your audience. Engaging with your customers and seeking their feedback isn’t just beneficial; it’s essential for staying relevant and competitive in today’s market. Tools like SurveyMonkey, Google Forms, and direct customer interviews are invaluable resources that can help you gather and analyze feedback efficiently. What You Can Do Next: 1) Start Small: Implement a simple feedback form on your website or a quick survey after purchase. 2) Act on the Feedback: Show your customers that their opinions matter by making real changes. 3) Keep the Loop Going: Regularly update your feedback mechanisms to adapt to changing customer needs and market conditions. Remember, integrating customer feedback isn't a one-time task—it's a continuous part of the product development lifecycle that can yield tremendous rewards. Let's make customer-centric innovation the cornerstone of our product development strategies. Share your thoughts and experiences below! 👇

13

2 commentaren

BEFORE: - This e-commerce client was only receiving a couple of online orders per month (the 'before' numbers show a 6-month period) - They didn't know where their customers were coming from - Average order value was OK, but not great - most orders were low ticket items AFTER: - We used to get 8 orders in 6 months... now we get that in just 3 weeks! - Proper attribution shows us how customers find us - and tells us where to spend our marketing dollars - Average order value has increased with more room for improvement - big ticket items are selling regularly And, with only ~50 products currently online out of THOUSANDS of line items, this only way is up for this client as we continue to add more products to the site! 📈🙂 ----- Hi 👋 I'm Leonie. I specialise in helping manufacturing, industrial and construction businesses untangle their marketing problems. #b2b #contentmarketing #copywriting #salesandmarketing #contentstrategy #marketingtips #manufacturing #construction #industrial #engineering

1

Growing your brand, community, or revenue starts with hard effort and cold outreach — but you can turn that around. New to the stage? Then nobody knows you and it’s difficult to convince people of your benefits. I experienced this when I recruited brand ambassadors for Meet5: Meet new people in the Netherlands. We had just started, our community was small and the benefits of being a brand ambassador were vague to new users. I’ve spent days on the phone, trying to recruit ambassadors. And I succeeded. This changed. Soon enough, the potential ambassadors came to me. Thanks to existing ambassadors, who spread the positive word. The people you work and interact with will talk about you with others. So better invest in building good relationships with them. Here are some useful points you could focus on: 1. Communicate clearly and on time 2. Act like a guide: give them as many information, tools and context as possible 3. Make them feel appreciated and worthy. I care about the last point a lot. We’re human-beings and emotional. With the right words, you can make a huge impact on other people’s lives. And the better you make people feel, the more positive words they’ll share with potential prospects. And when these prospects hear about the positive stories, they’ll come to you.  

3

“So Menno, at least 95% of business owners are making a mistake they already know about?”. This is how you can make your revenue 2X or 3X with less stress. I’ll reveal one of the biggest mistakes every entrepreneur makes. Well, maybe not every entrepreneur but at least 95%... And the most crazy thing is that you already know this is a mistake. I’ll share the biggest key to getting rid of this problem and making your business skyrocket. But first, let me explain the mistake. It’s about focus… When people start out in the world of business they often run into the shiny object syndrome. This is where you switch between projects/opportunities a lot and don’t manage to get 1 thing off the ground because of the lack of focus and dedication. But then later, when finally getting the first results by focussing on one thing everybody makes the same mistake again. Inside of your business there’s a ton of opportunities, you currently have more than 10 different great ways to grow your business. But if you don’t choose one and stick to it until it’s successful you’ll get stuck. Big chance that’s what’s currently happening for you. So then what is my big secret to solve this? Well, you might not expect this from me because I’m not a little 12 year old girl but… Journaling is how you fix this. By writing you can get your thoughts in order and think clearly, this is an excellent way of staying rational and keeping a good overview of what’s going on. You can have conversations with yourself just by using pen and paper. Here are some questions I like to answer using my pen and paper for direction and focus in business and in life:            ⁉️ Which 20% of my actions today lead to 80% of the results?            ⁉️ What have I learned today?            ⁉️ What would I have done differently today if I got a second chance?            ⁉️ What advice would I give to someone else in my situation?            ⁉️ Where / or to whom do I need to start saying "no"? That’s it, good luck!

30

14 commentaren

I'm at a crossroads. In a few days, I'll reach 40.000 followers on LinkedIn. I did it by documenting my prospecting experimentations and sharing tactical sales tips, mostly in written form. But the game is changing. Morgan touched on a few key points last week: - Short-Form video content is taking over - Humor and personal stories are on the rise - Collaborations and in-person events are in demand And I'm really weak on these 3 points. - I don't have a serious video content strategy - I never share any personal stories on LinkedIn - I am not proactively looking for collaborations and in person events So, to keep helping my (almost) 40.000 followers and help a lot more salespeople, I'm working on a new plan. Here's what I'm thinking of: 1. Build a short-form video content strategy - Share 2, 3 short-form videos per week - Share one long-form tactical video per week - Invest in high-quality video editing (think Vin Matano 🐝 style) 2. Share more personal stories - Document other aspects of my life (still related to sales) - Find creators who nailed this aspect and get inspiration from them - Strike a balance between humor, personal stories, and learnings, minus the cringe 3. Build collaborations with other creators/brands - Find more creators who share similar values and work with them - Develop in-person collaborations and content (Sell Better & ARRtist Circus style) - Create offline lifestyle events with brands (I would love to develop a Sales Golf Association Tour and host the Mexican Open ⛳️) It's an exciting time for people who want to use sales to build the life they want. What else would you add?

40

24 commentaren

The first 30 days flew by! 𝐇𝐞𝐫𝐞'𝐬 𝐬𝐨𝐦𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐈 𝐝𝐢𝐝 𝐢𝐧 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐦𝐨𝐧𝐭𝐡: ✅ Met 𝐞𝐯𝐞𝐫𝐲 person on the marketing team, key partners on other teams and laughed a lot (and stayed a bit too late!) at team socials. ✅ Got the lowdown on company strategy and how marketing fits in; soaked up all the onboarding info like a sponge. ✅ Started to understand the unique ways Glean's funnel ticks and where it's getting stuck. ✅ Developed a SWOT and key focus areas for the next 30 and 60 days and communicated this with the team and key stakeholders. 𝐖𝐡𝐚𝐭 𝐈 𝐡𝐚𝐯𝐞𝐧'𝐭 𝐝𝐨𝐧𝐞: ❌ Rip up the marketing plan and start from scratch ❌ Restructure the team based on "what I'm used to" ❌ Ignore lessons learned from the team's experience at Glean so far ❌ Shut myself in a room with leadership, never to be seen by the wider team 𝑺𝒐 𝒉𝒐𝒘 𝒂𝒎 𝑰 𝒇𝒊𝒏𝒅𝒊𝒏𝒈 𝒊𝒕? 🤩 𝐓𝐡𝐞 𝐭𝐞𝐚𝐦 𝐢𝐬 𝐟𝐚𝐧𝐭𝐚𝐬𝐭𝐢𝐜! I'm so lucky to work with these people, who are professionally driven and personally wonderful. 🔮 𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐢𝐬 𝐛𝐫𝐢𝐠𝐡𝐭. I'm really excited about what's coming up for us and the work we get to do to bring this to life. 💪 𝐓𝐡𝐞 𝐰𝐨𝐫𝐤 𝐢𝐬 𝐟𝐮𝐥𝐟𝐢𝐥𝐥𝐢𝐧𝐠. It's incredible to feel like we're making an impact with each step and are trusted to do our jobs effectively. I think I'll stay here a while. #thirtysixtyninety #newleader #marketingleadership

78

11 commentaren

Time for a shout-out! Want to merge HubSpot duplicates in bulk? You should check out Koalify! The other day I was talking to Jonas De Mets and got super impressed by what he and Tim Coppieters are building; Check out their video below to see how you can bulk merge duplicates in HubSpot 👇 My own use case: target account lists for ABM campaigns often contain duplicates since companies are pulled in from different data points and providers One of the big headaches in ABM is getting to a clean target account list. And Koalify supports that process perfectly 👌 And at a very interesting price point too. The 1st 10K records are free. After that, the 𝘢𝘯𝘯𝘶𝘢𝘭 investment is only €60 for 10K records. Talk about getting a bang for your buck 💥 Keep doing what you doing Jonas and Tim, you're providing immense value for the HubSpot ecosystem! How are you handling HubSpot duplicates? Please educate us in the comments or let us know what you think about a solution like Koalify! 🙏 #HubSpot #ABM  

35

6 commentaren

Exciting news today 🔥 Channable became an official Google CSS partner, so you'll spot us in your Google Shopping search results 👀 Free to use till end of October, so go check the post below and save 20% on Google Shopping costs! More info around deal and pricing: https://lnkd.in/eFFRZ-_F #google #googleshopping #ecommerce #channable #googlecss #css

21

3 commentaren

Are you focussing on the right metrics? Max van den Ingh from Unmuted | B2B SaaS Marketing gave a timeless talk about the true role and metrics of B2B marketing. Some takeaways that are pure GOLD: ↳ Marketing is supposed to take over a big part of the buyer journey ↳ Most buyers don't like being reached out to (hence the low conversion) ↳ Awareness and Activation are heavily underestimated. Don't cut channels from the budget just because there is no direct lead flow. ↳ If you get your demand generation/creation right, more buyers will raise their hand on their own ↳ Ungated content is usually better than gated content ↳ Webinars and whitepapers should add massive value (not just sales) ↳ Focus on the right metrics in the right phase ↳ The B2B buyer journey is complicated. Just because you don't understand it or can't deal with it, doesn't mean it's not happening. Great takeaways, Max! Maybe it's time for another event? 😁 What else would you add to this list? What should marketing / sales focus more on to see actual results? What should leadership focus more on? #socialselling #sales #marketing

34

11 commentaren

The new HubSpot update video is live! In this video, I will walk through the most important updates that were released in June. I discuss: - Multi-currency forecasting - Weighted meeting distribution - Meeting payments - The (new) extended email stats Check out the video here 👉 https://lnkd.in/eAj2kxU8

41

3 commentaren