Brian Groth

We created and ran EMEA-specific onboarding for new sales reps (account managers), built from an HQ program but customized to meet the needs in EMEA. This was run by my sales trainer, Lando Mennink, with support from my other two sales enablement employees, Laurie Hall and Antonella Moizzi. Together, they are now ready to improve it with each month's new hire training.

Started the initial group and presented at the first event for the Netherlands Chapter of the Sales Enablement Society.

My presentation explained that there are a variety of business models that can be created at each stage of what I call the value chain for small satellite companies.

Delivered unique commentary and comedy about house hunting with 2 large dogs in Amsterdam, NL.

A mix of a Learning Management System (LMS for on-demand courses), in-person training, and ad-hoc training, plus manager training and coaching for the Xactly sales organization; from lead gen to SMB to Enterprise sales reps. Ending with certifications and diplomas for certain programs within the XSU umbrella. All with the goals of bringing new hires up to being full quota bearing reps (FQBR) faster and overall increasing the productivity of the sales organization as measured by volume, velocity… Meer weergeven

A mix of a Learning Management System (LMS for on-demand courses), in-person training, and ad-hoc training, plus manager training and coaching for the Xactly sales organization; from lead gen to SMB to Enterprise sales reps. Ending with certifications and diplomas for certain programs within the XSU umbrella. All with the goals of bringing new hires up to being full quota bearing reps (FQBR) faster and overall increasing the productivity of the sales organization as measured by volume, velocity and bookings.
Minder weergeven

Tina interviewed myself and the others, and then wrote this guide on social selling.

We created a cocktail menu uniquely for a friend's birthday party at the Blackwater Castle in Ireland. We then used our mixology skills we learned at SF Mixology to mix cocktails and pour Guinness for three nights at the castle.

I explain what to do with your new sales reps in the first week to get them motivated, learning and off and running. As well as how to keep the momentum going in the first few months on the job, with 30-60-90 day bench marks.

Webinar hosted by BrightTalk and run by Daniel Chalef about the buying experience being key to selling in a complex sales environment, plus a sales team's ability to challenge and educate your buyer. I was part of the panel that discussed best practices, tools, and systems that enable high-performing teams to successfully deliver a winning buying experience.

Author of the 17 page guide that addresses 13 sales enablement challenges, which are often the most difficult for sales teams to address and conquer. David came up with the original concept and Alyssa provided editing, posted the blog entries, and put them together into the eBook.

To help startup sales team, Sales4Startups.org interviewed me and shared a few of my tips about sales enablement and sales compensation for startups.

Co-present with Peter at the OpenLounge, a side meeting to Dreamforce 2014. I focused on gaps between sales and marketing and what to do about them.

Panel member on the May 2014 Sales 2.0 Conference Breakout Session: "Sales Enablement and Sales Acceleration" with Gerhard Gschwandtner, Aaron Landgraf and Ed McGinnis.

Creation and development of a marketing and technical networking group based in San Francisco to create and nurture future leads for digital marketing opportunities.

Get an inside view of the sales enablement function as seen from the perspective of thought leaders in the field such as Jenny Dearborn, Chief Learning Officer and VP Cloud Talent Success with SuccessFactors, Brian Groth, Sales Enablement with Microsoft, Gerhard Gschwandtner, Publisher and Founder of Selling Power, and Roxy Torres, Sales Enablement Community of Practice Manager with ASTD.

��� Planned and put on event to celebrate Foursquare company to promote local businesses.
• Produced event web site, Twitter, Facebook account and Meetup page.
• Received Letter of Recognition from Seattle Mayor, Mike McGinn.

Technical software marketing solution for Microsoft global sales organization.