Today, we received the sad news of the passing of Frits Goldschmeding, the founder of Randstad. He was a visionary and a remarkable person. He played a key role in our history. Frits gave us an important task: designing the Randstad logo. In 1963, we created this logo together, a symbol of efficiency. The simple yet powerful design features clean lines and mirrored ‘r’s. The mirrored curve represents the connection between companies and temporary workers, while the balanced shape stands for stability and harmony. We are very thankful for his trust and for the chance to contribute to Randstad’s story. Total Design will always remember his vision and impact.
Total Design
Designdiensten
Amsterdam, North Holland 3.711 volgers
We are a creative collective, driving business growth for our clients since 1963. Our name & philosophy is Total Design.
Over ons
We are a creative agency, populated by a diverse and devoted group of strategists, storytellers, designers, marketeers and digital developers. We have an integrated approach on projects, perfecting the synergy between our disciplines branding, communication and technology. We believe in independent thinking, a holistic view on design and a human-centric approach. This total design-mindset enables us to build emotionally relevant and impactful brands and communication. Our full-service offer includes brand platforms and visual identities, interior concepts, products and packaging, websites and digital innovation, advertising and communication campaigns. We were founded back in 1963 by some of the most progressive thinkers of its time, and we continuously challenge ourselves to live up to this legacy and philosophy, driving positive change and shaping good business for our clients. Total Design positioned Dutch design internationally with projects including the wayfinding at Schiphol airport, the marketing of the Stedelijk Museum Amsterdam, the stamps of PTT Post, the national phonebook and the logo and visual identity of Randstad. Some of our more recent clients include Océ (Canon), Staples, DNB, Bavaria, HEMA, The Van Gogh Museum, De Persgroep, ABU, Nationale Nederlanden, GustoMSC, Dynniq, GrowWork, the Municipalities of Utrecht, Rotterdam and Amsterdam, various government ministries, TU Eindhoven, the VU, Tergooi Hospital, NPO, the Heart Foundation and Sanquin.
- Website
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http://www.totaldesign.com
Externe link voor Total Design
- Branche
- Designdiensten
- Bedrijfsgrootte
- 51 - 200 medewerkers
- Hoofdkantoor
- Amsterdam, North Holland
- Type
- Particuliere onderneming
- Opgericht
- 1963
- Specialismen
- Design, Branding, Communication en Technology
Locaties
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Primair
Routebeschrijving
Pedro de Medinalaan 9
Amsterdam, North Holland 1086 XK, NL
Medewerkers van Total Design
Updates
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We developed a unique, contemporary, and sustainable identity for FotoFestival Naarden (FFN), the Netherlands' first and oldest photo festival. Inspired by the beauty and perspective of photography, the new look bridges personal experiences and diverse viewpoints. We know it's a bit of a wait, but it will be worth it! Come and experience the FFN from 13 June - 6 July 2025 and get ready to see the world through a whole new lens! Thank you Saskia Wesseling, Ben Sluis van der, Maarten den Ottolander for the picture-perfect collaboration. 📸 Come for the photos, stay for the fun! #TotalDesign #Branding #Communication #Technology #FFN
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Excited to be on board!
CEO Koen de Groot van Total Design versterkt sinds kort onze Network Council. “De veranderkracht van Amsterdam Economic Board is groot", zegt hij over zijn motivatie om zich aan te sluiten. "Een indrukwekkend netwerk heeft zich om een professionele, positieve groep met mensen heen gevormd. Samen hebben zij het beste voor met de stad en regio. Voor Total Design was aansluiten een no-brainer. Wij gaan graag de diepte in, en werken daarnaast graag samen aan tastbare resultaten." Wil je meer weten over onze Network Council en de voordelen van het lidmaatschap? Ga naar https://lnkd.in/ebgWYsne. #NetworkCouncil #MetropoolVanMorgen #SlimGroenGezond
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What an incredible weekend we had as Yuma colleagues, participating in the Coast to Coast Challenge 2024! A grueling 500km journey from Zoutkamp to Zoutelande, with only 24 hours to complete it. We embarked on this challenge together for a noble cause: Nierstichting (the Kidney Foundation). This was the second year this event was held, and hats (well, helmets in this case) off to the fantastic organizers. The atmosphere was electric, and this year they raised over €250,000 for this worthy cause! We faced the challenge as a team, through sunshine and rain, wind and calm, day and night. With a clear goal in mind, we kept pushing. 'Krentenbollen', protein bars, gels, and bananas might be off our menu for a while, but wow, what an experience it was! One we will never forget. Thank you, Yuma, for sponsoring our Total Design and Luminis team of Martijn Van Toor, HUGO van den Bos, Joost Olsthoorn, Eddy Wegman, Paul Wolfs and Christine Hogebrug-Pannenborg. The future is Yuman! #TotalDesign #Luminis #Yuma #CoasttoCoastChallenge2024 #Nierstichting
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Our experts at TD Cascade are mapping the current state of annual reporting to analyze key trends and challenges. We invite you to share your views and experiences on reporting as well.👇 https://lnkd.in/eVXwDnUK #TotalDesign #TDCascade #Branding #Communication #Technology #CorporateReporting #Annualreport
Reporting has changed the way companies think, plan and communicate. What’s your view on reporting? Share your experiences and vision with us on https://lnkd.in/gq4mb_U8 #reportingreview #annualreport #reporting #tdcascade #totaldesign #proudtobepartofit
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Yesterday our TD team co-hosted two live brand adoption sessions at Rijk Zwaan where they explained everything about the new visual identity and reviewed the incoming cases from all over the world. The two live sessions were broadcast from a professional studio and aired in 33 countries. Everybody was eager to work with the new identity from, China to the USA. It was the perfect occasion to celebrate their victories and learn from their challenges to this day. The interactive workshop was a lot of fun and there were many request to host some more workshops soon!
Today we had 2 interactive sessions with our worldwide marcom team from the Rijk Zwaan studio in De Lier. Co-hosted by Marloes and Adam from Total Design Design. We shared best practices and learnings of our new Visual Identity. It was great to see you all! We love our new VI, and you? #oneworldwideteam #oneworldwidebrand Helena de Zwart Marloes Pijning Adam Lane steven van paassen
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💧 Combining complexity and social purpose to drive meaningful change. 💧 We’re excited to share the launch of the 'Rustig aan met de Kraan' (Use the tap sparingly) campaign by our TD Zuiderlicht colleagues. This initiative raises awareness that tap water is not endless and encourages us to use water cautiously and responsibly. #TotalDesign #Zuiderlicht #Branding #Communication #Technology #AwarenessCampaign
RUSTIG AAN MET DE KRAAN We vinden het vanzelfsprekend dat er altijd voldoende drinkwater uit de kraan komt. Maar door klimaatverandering, vervuiling en een stijgende vraag is dat een steeds grotere uitdaging. Om Limburgers bewust te maken van hun drinkwatergebruik en ze te stimuleren er zuiniger mee om te gaan, voeren we sinds 2023 een bewustwordingscampagne in opdracht van WML. Een mooi project vanwege de complexiteit van de inhoud én het maatschappelijke belang. Lees er meer over in onze case! Fotografie door: Michel Mölder
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At TD, we master all forms of design. Check out our latest article on Strategy Design, plus other juicy topics and updates on the projects we have been working on. Stay ahead of the game and become a part of the TD community for your monthly inspiration. Join the club! 👇 https://lnkd.in/gEaCEX89 #TotalDesign #Branding #Communication #Technology #StrategyDesign
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Another project in the books and we're proud of it! 🎉 Our collaboration with F19 Digital Reporting and Bouwinvest showcases our strength in making reporting both attractive and highly effective. Bouwinvest Reporting platform is a smart and tailored reporting solution enhancing all investor-related communications. #TotalDesign #Branding #Communication #Technology #TDCascade #F19 #Bouwinvest #Reporting
Collaboration in the spotlight 🤝 more info on https://lnkd.in/esGCub4j #proudtobepartofit #reporting #tdcascade #totaldesign #F19 #bouwinvest
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Hands up for an amazing partnership with TD Cascade, Workiva, and JDE Peet's! 🙌 🔥
Collaboration in the spotlight 🤝 more info on https://lnkd.in/ez_6MvHP #proudtobepartofit #reporting #tdcascade #totaldesign #workivapartner #JDEPeets
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