Denim Deal

The power of 1 billion sustainable jeans 👖🌍 We ran some numbers and here is the potential impact of one billion pair of jeans made of at least 20% post-consumer cotton. #DenimDeal #CircularFashion #SustainableDenim #TextileRecycling #FashionInnovation

🌟 Germany: Sub-regional hub of the Denim Deal 🌟 The Denim Deal is on a mission to establish regional and sub-regional hubs, empowering key ecosystems to leverage their own waste, legislation, partners and expertise. One of our pivotal sub-regional hubs will be Germany, a key voice in the denim industry and the largest denim market in Europe. By focusing on such influential regions, we aim to drive scale and impactful collaboration within the industry. #collaboration #denimdeal #germany #circulareconomy

🌟 Celebrating impact through collaboration! 🌟 A few weeks back, the final results of the Dutch Denim Deal, running from 2020-2023, were published. We are thrilled to share that over 12 million pieces containing post-consumer cotton were produced in the global market. This incredible result not only tripled the original target but also showcased the power of collaboration. 12 million clearly depicts the power that collaboration can have in creating impact at scale. Bringing key value chain partners together and driving cooperation has proven to be a successful strategy. We are immensely proud of what was accomplished and look forward to continuing our journey towards a more circular denim future. #DenimDeal #SustainableFashion #Collaboration #CircularEconomy #ImpactAtScale #Innovation #FashionIndustry #Sustainability #denimindustry

Reflecting on an incredible week in Berlin! 🇩🇪✨ We had the privilege of participating in the 202030 – THE BERLIN FASHION SUMMIT - The Berlin Fashion Summit, where we shared the Denim Deal's vision and our exciting plans to establish a German sub-regional hub. The energy and enthusiasm from everyone was truly inspiring! A huge thank you to DAWN Denim for hosting an unforgettable dinner, and bringing together key stakeholders to delve deeper into the Denim Deal's mission. Last week in Berlin was nothing short of fantastic. We're immensely grateful for the overwhelming support and the connections we've made. Together, we're weaving a more circular future for denim. Here's to collaboration, circularity, and the power of blue! 💙👖 Max R. Gilgenmann Marian von Rappard 🧩 Panos Sofianos #DenimDeal #SustainableFashion #BerlinFashionSummit #Collaboration #Innovation #circularity

Psssst.... yes you, it's Friday take it easy... grab a cup of coffee and listen to this 13 m podcast where our program manager Laura Vicaria tells you all about the Denim Deal. Thank you MUNICH FABRIC START for once again spotlighting our initiative and Muchaneta ten Napel for the wonderful interview.

Excited to share the success of our recent Denim Deal introduction event, brilliantly hosted by Dawn Denim! Their warm welcome and commitment to sustainable fashion created the perfect atmosphere for engaging key regional stakeholders. A big thank you to Dawn Denim for their hospitality and to Studio MM04 for their collaboration in organizing this impactful gathering. Together, we're driving positive change in the denim industry. This event showcased the power of partnership in advancing circular denim. Here's to more collaborations that shape a responsible future for denim! DAWN Denim studio MM04 Marian von Rappard 🧩Max R. Gilgenmann Magdalena Schaffrin #DenimDeal #SustainableFashion #Collaboration #DawnDenim #StudioMM04 #circularity #denim

We had an incredible experience at the 202030 – The Berlin Fashion Summit! The event was a fantastic opportunity to connect with industry leaders and discuss the future of sustainable fashion. We are deeply grateful to the organizers for inviting us and providing a platform to share our initiative on stage. The summit's focus on regenerative transformation and next-gen materials was truly inspiring, and we were honored to be part of such a forward-thinking community. Special thanks to the team at 202030 for their collaboration and support. We look forward to continuing our journey towards a more sustainable and innovative fashion industry together. A shoutout and thank you to Marian von Rappard 🧩 and Panos Sofianos for your participation in the panel discussion and your support towards the Denim Deal. Max R. Gilgenmann Magdalena Schaffrin #BerlinFashionSummit #SustainableFashion #DenimDeal #Innovation #Collaboration

Fresh of the press, here is the final report of the Dutch Denim Deal. We are super proud to see the original target of three million pieces surpassed three times over! These impactful numbers are the very reason why we believe in the value of this collaborative initiative and why we are pushing for its global expansion.     For those of you just tuning in, here is a brief recap. The Dutch Denim Deal ran between 2020 and 2023. As a public-private initiative with the mission to close the loop in denim by scaling the use of post-consumer cotton in the industry. They set a key objective to produce 3 million pair of jeans containing at least 20% post-consumer cotton ( among other targets). After 3 years the results are in, and from a global market perspective, they have surpassed this original targets more than three times over. To get more insight into the results check out the full report: https://lnkd.in/etgd6S3s   A big congratulations to the original members of the Dutch Denim Deal for such incredible results.    We take this incredible wave of momentum and surf forward to our global target of 1 billion pair of jeans containing at least 20% PCR cotton on this next chapter of the Denim Deal. 

Check out this upcoming event in Berlin. If you are in town, we encourage you to register and attend. The Denim Deal will be there, so come say hi!

🐘 ♻ The Elephant in the Room: Scaling Up Post-Consumer Cotton Recycling As we advance towards a more sustainable textile industry, there's a pressing issue we can't afford to ignore: scaling recycled post-consumer cotton. This challenge is the proverbial elephant in the room, and the Denim Deal is facing it head-on. 👖 💪 Our Approach: Action driven/ Learn by doing / Based on Business reality. Here’s why it's crucial: Massive Cotton Waste: Every year, millions of tons of cotton textiles end up in landfills. These materials represent not only wasted resources but also a significant environmental burden. Efficiently recycling post-consumer cotton can drastically reduce this waste. Resource Conservation: Cotton is a resource-intensive crop, requiring vast amounts of water and pesticides. By recycling cotton garments, we can conserve these precious resources and reduce the need for new cotton production. Reducing Environmental Impact: The environmental impact of producing new cotton textiles is substantial. By focusing on recycling, we can lower the carbon footprint associated with cotton farming, processing, and manufacturing. Economic Opportunities: Scaling up cotton recycling can create new business ventures and job opportunities in the textile recycling sector. It also fosters innovation in recycling technologies and sustainable manufacturing processes. Promoting a Circular Economy: Effective recycling of post-consumer cotton promotes a circular economy where textiles are continually repurposed. This not only extends the life cycle of products but also aligns with the principles of sustainability and resource efficiency. Tell us what you are doing to scale the use of PCR cotton in the textile industry. #Sustainability #CottonRecycling #CircularEconomy #FashionInnovation #PostConsumerCotton #CircularFuture #SustainableFashion