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Toyota fully commits to the combustion engine. Is the company struggling to gain a foothold in the electric car market? The Japanese car manufacturer Toyota is diving into the development of a new generation of combustion engines. These engines are meant to run on gasoline. Ultimately, the car manufacturer believes that with these new engines, it can produce cars as clean as electric models. Toyota, together with Subaru and Mazda, is focusing on the older technology. The three Japanese car companies say that the choice for combustion engines is driven by the needs of their customers. Due to high costs and insufficient availability of charging infrastructure, customers have recently been less enthusiastic about fully electric cars. The three brands aim to develop smaller combustion engines than they currently use. These engines are to be combined with a battery. According to Toyota, such a hybrid car could eventually be as clean as a fully electric car. However, the car must run on synthetic or biofuels. Or on hydrogen. According to Toyota, the global demand for fully electric cars will be at most 30 percent of the total market. The company believes this leaves much more room for hybrid cars. Toyota continues to invest in fully electric cars. However, so far, sales of these cars account for only 3 percent of their total sales. In comparison, for Volkswagen, it was over 8 percent in 2023. Is the company struggling to gain a foothold in the electric car market?

Exploring consumer sentiment on electric-vehicle charging A McKinsey survey reveals how consumer attitudes about charging could influence the electric-vehicle market—and open new opportunities. #evcharging #mckinsey

What’s new in the Automotive Aftermarket? The annual survey captures detailed insights from both B2C and B2B customers around the world, enabling stakeholders throughout the aftermarket value chain to make more data-driven decisions. #aftermarket

A toolkit to predict charging demand, supply side response and future opportunities in electric mobility With the electric vehicle market booming, the need to forecast charger demand is becoming increasingly important for players in the electric vehicle charging market. Meeting future EV charger demand, and identifying EV market opportunities, will be difficult without reliable predictions. Roland Berger has a solution – its EV charging forecast model. #evcharging #forecastmodel #rolandberger

GM-Honda Begin Commercial Production at Industry’s First Hydrogen Fuel Cell System Manufacturing Joint Venture “This is a historic day for the industry as GM and Honda are the first full fuel cell system manufacturing joint venture to begin volume production of fuel cells for transportation and beyond,” #automotive #hydrogen #ev

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Major new Roland Berger study shows how automotive suppliers can successfully navigate the tough challenges ahead #rolandberger #automotivesuppliers #study2023

Battery Monitor 2023: An assessment of the current and future battery value chain. The battery market continues to boom, but the problems are growing – a look at the latest developments and implications #rolandberger #batterymonitor