RED | For Africa

RED | For Africa

Public Relations and Communications Services

Surulere, Lagos 6,946 followers

We know what the streets are saying. #WeWereMadeToDoBigThings

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About us

We are known for connecting with the youth. That’s why the world comes to us. They come to us because we have a platform that has these young people, youth leaders and is at the forefront of youth issues and desires. We do this using the media as our central tool – because storytelling is the engine for converting culture into capital. We know – based on our track-record - that the media can do almost anything - win elections, overturn governments, obliterate industries. That the media can actually transform countries by harnessing the energies of its young people. We are boots-on-the-ground culture experts with a content and project eco-system across Sub-Saharan Africa that keeps us deeply connected to and gives us unrivalled credibility with youth audiences across sectors, industries and nations. We have data, consulting expertise, and the smartest guys in the room. But what makes us different from the typical consulting firms? We are your inroad into the culture. Data is easy, these days, to find, simulate and buy. Cultural insight – figuring out what makes people move and act everywhere from politics to music – isn’t. Our consulting authority comes from the youth and the streets. We are the consultancy that understands grassroots phenomena and local insights. We understand that formal structures don’t guarantee real change. PowerPoint presentations and bloodless data points don’t tell real stories. Change happens in, around and at the edges of the culture, and can only be leveraged authentically and effectively by connectors who have a grip on all the moving parts. Connectors are the ones who build ecosystems, creating and sustaining the conditions for informal actors to take the stage, and thus ensuring momentum. Our connector-skills have been honed over 15 years - as Africa’s demographic, economic and political trendlines took a sharp turn – via our continent-wide proprietary assets including The Future Awards Africa, REDx, The Future Enterprise Support Scheme

Website
https://www.redafrica.xyz/
Industry
Public Relations and Communications Services
Company size
51-200 employees
Headquarters
Surulere, Lagos
Type
Privately Held
Founded
2006
Specialties
Media and communication, Marketing communications, Advertising, Public Relations, Marketing Communications, Consultancy, Crisis Management, Project Management, Data, Content, Management Consulting, and Storytelling

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