Benedikt Becker

We all know about Pareto's Principle (the 80/20 rule). But how do you find the 20% that really makes a difference and decide which deadlines to move back to and which tasks to tackle first? Here’s what I do in such cases: 1) List the tasks: Create a tree-like chart showing every task and its sub-task. 2) Use a BCG matrix: Place tasks in a matrix with time/effort on one axis and outcome on the other (it is important here to think of quality outcomes, not quantity). This will help you spot tasks that take a lot of time but don't have much impact. Consider outsourcing, optimizing workflow, or cutting these tasks. Then, scale the big projects or replicate the easy wins. This approach has helped me and my team a lot. Give it a try!

My 4 tips to help marketers with a difficult boss. 1. Prepare for all meetings, bringing robust options and scenarios to the table. 2. Lay out the pros and cons of each scenario. This allows for transparency. 3. If the boss leans towards a non-optimal option, clearly articulate the risks involved. 4. Use data as a compelling tool to support your arguments and make your case. Remember, trust is not built overnight. It's a step-by-step process. So, keep laying out options, keep testing, and keep using data to support your decisions. Eventually, you'll gain more freedom and independence to manage the marketing course.

I've been working remotely for two years now. 5 tactics to maintain presence while working abroad. 1) Consistent Communication: Regularly update your team on your project progress to ensure everyone is on the same page. 2) Proactive Problem-Solving: Don’t wait for issues to escalate. 3) Build Your Online Presence: Share industry insights on platforms like LinkedIn, helping both prospects and your team to stay in the loop. 4) Celebrate Successes: Not just your own. Cheer for colleagues and they won't forget about you. 5) Showcase Results: I sometimes treat even internal meetings like a pitch. It's an opportunity to highlight your marketing campaigns' impact and your problem-solving strategies.

No need to burn the midnight oil spying on your competitors. 
 Monitoring on the side, fair enough. But it should not be your focus.

The secret weapon of companies that have a competitive edge is a customer-centric approach. 
 - Get regular feedback from your customers. - Understand their needs and requirements. - Build a product that caters to that. Instead of asking, “How can we beat our competitors?” let's start asking, "How can we serve our customers better?" Once we've got the answer, it's up to us marketers to market and amplify it.

Digital Marketing Remote Team Collaboration Tips: 1. Prioritize regular check-ins with your team. 2. Show genuine interest in team members' well-being. 3. Respect and work around different time zones. 4. Delegate responsibilities and trust your team. 5. Resist the urge to micromanage. 6. Invest in upskilling team members. 7. Provide consistent management support. 8. Encourage open and honest communication. 9. Celebrate team wins, big and small. 10. Foster a culture of continuous learning. Remember, successful remote collaboration is not just about getting the job done; it's about achieving goals together while nurturing relationships with your team.

To Avoid Content Decay Don't: ❌ Stick only to your winners ↳ Just because it works today doesn't mean it will work tomorrow. ❌ Wait for Content Decay to strike ↳ This can lead to a significant drop in engagement and reach. Do: ✅ Stay ahead of the trends ↳ This keeps your content fresh and engaging, preventing audience fatigue. Data-driven is the way. ✅ Always run concurrent tests, try new things ↳ You can keep up with changing audience preferences and maintain their interest. → Don't play your favorite song on repeat until people are sick of it. Have a good mix in your playlist and add some new songs from time to time.