Product Management & Growth Marketing Lead

Overview

We are an early-stage, venture-backed fintech that focuses on bringing affordable credit and financial services to small, informal business owners (micro-PYMEs) across LatAm - starting with Mexico.

We have launched a group micro-credit product earlier this year and now are planning to launch a credit card and cash advance product, including a unique group solidarity feature.

We are backed by top venture investors across the US and Mexico, and our co-founding team has spent their careers working in fintech and entrepreneurship.

This role will include a competitive salary, bonus, and equity compensation.

You can read more about us in El Financiero, Reforma, El Heraldo de México, Business Insider México and elsewhere.

Responsibilities

We are looking for a hard-working and highly entrepreneurial person to lead our product management and growth marketing work. You will be our first dedicated growth hire and a critical part of our leadership team.

You will initially be a leader for both growth marketing and product. Given this, we imagine most candidates will have a relative spike/deeper skills in one area - and we expect that - though we are looking for someone who can comfortably lead both functions initially.

As part of this, your marketing responsibilities will be to:

• Lead multiple kinds of marketing campaigns - including performance and organic
• Run experiments to continuously optimize and improve performance - relative to cost and scale targets
• Build and continually adapt new websites, landing pages, video and other media - including sourcing and managing third-party content creators as needed
• A/B test multiple approaches
  
  

Your product management responsibilities will be to:

• Lead major parts of product management - especially pertaining to activation / onboarding, including writing user stories, roadmaps, and working with engineers
• You should be adept in writing user stories and engaging with technical engineering teams
• Communicate performance to stakeholders
• Be an integral part of the leadership team and shape strategy and operations approach
  
  

We are a small stage startup and looking for a skilled generalist. Over time, we will hire team members in both areas - and you will either oversee both functions, or specialize in either marketing or product as we grow.

Requirements

Our ideal candidate has:

• Stellar fluency in business English & Spanish
• A stellar track record across least 5 years of growth marketing and product management
• Ideally some product management experience - including writing user stories, roadmaps, managing sprints, and working with engineers
• Proven ability to manage end-to-end campaign execution - from idea to design to execution to A/B testing
• Experienced working with leading analytics and advertising platforms
• Ideally experience in mocking up and coding landing pages directly
• Strong preference for previous experience working in fintech particularly with bottom-of-the-pyramid customers
• Previous work experience at a startup or other fast moving, highly entrepreneurial work environment
  
  
  

Benefits

In addition to working at an early stage fast moving startup - you will qualify for equity (stock option grants), competitive compensation and any bonuses, paid time off and holidays.