Product Management & Growth Marketing Lead
Product Management & Growth Marketing Lead
Grupago
Mexico City, Mexico
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Overview
We are an early-stage, venture-backed fintech that focuses on bringing affordable credit and financial services to small, informal business owners (micro-PYMEs) across LatAm - starting with Mexico.
We have launched a group micro-credit product earlier this year and now are planning to launch a credit card and cash advance product, including a unique group solidarity feature.
We are backed by top venture investors across the US and Mexico, and our co-founding team has spent their careers working in fintech and entrepreneurship.
This role will include a competitive salary, bonus, and equity compensation.
You can read more about us in El Financiero, Reforma, El Heraldo de México, Business Insider México and elsewhere.
Responsibilities
We are looking for a hard-working and highly entrepreneurial person to lead our product management and growth marketing work. You will be our first dedicated growth hire and a critical part of our leadership team.
You will initially be a leader for both growth marketing and product. Given this, we imagine most candidates will have a relative spike/deeper skills in one area - and we expect that - though we are looking for someone who can comfortably lead both functions initially.
As part of this, your marketing responsibilities will be to:
Requirements
Our ideal candidate has:
In addition to working at an early stage fast moving startup - you will qualify for equity (stock option grants), competitive compensation and any bonuses, paid time off and holidays.
We are an early-stage, venture-backed fintech that focuses on bringing affordable credit and financial services to small, informal business owners (micro-PYMEs) across LatAm - starting with Mexico.
We have launched a group micro-credit product earlier this year and now are planning to launch a credit card and cash advance product, including a unique group solidarity feature.
We are backed by top venture investors across the US and Mexico, and our co-founding team has spent their careers working in fintech and entrepreneurship.
This role will include a competitive salary, bonus, and equity compensation.
You can read more about us in El Financiero, Reforma, El Heraldo de México, Business Insider México and elsewhere.
Responsibilities
We are looking for a hard-working and highly entrepreneurial person to lead our product management and growth marketing work. You will be our first dedicated growth hire and a critical part of our leadership team.
You will initially be a leader for both growth marketing and product. Given this, we imagine most candidates will have a relative spike/deeper skills in one area - and we expect that - though we are looking for someone who can comfortably lead both functions initially.
As part of this, your marketing responsibilities will be to:
- Lead multiple kinds of marketing campaigns - including performance and organic
- Run experiments to continuously optimize and improve performance - relative to cost and scale targets
- Build and continually adapt new websites, landing pages, video and other media - including sourcing and managing third-party content creators as needed
- A/B test multiple approaches
- Lead major parts of product management - especially pertaining to activation / onboarding, including writing user stories, roadmaps, and working with engineers
- You should be adept in writing user stories and engaging with technical engineering teams
- Communicate performance to stakeholders
- Be an integral part of the leadership team and shape strategy and operations approach
Requirements
Our ideal candidate has:
- Stellar fluency in business English & Spanish
- A stellar track record across least 5 years of growth marketing and product management
- Ideally some product management experience - including writing user stories, roadmaps, managing sprints, and working with engineers
- Proven ability to manage end-to-end campaign execution - from idea to design to execution to A/B testing
- Experienced working with leading analytics and advertising platforms
- Ideally experience in mocking up and coding landing pages directly
- Strong preference for previous experience working in fintech particularly with bottom-of-the-pyramid customers
- Previous work experience at a startup or other fast moving, highly entrepreneurial work environment
In addition to working at an early stage fast moving startup - you will qualify for equity (stock option grants), competitive compensation and any bonuses, paid time off and holidays.
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Nivel de antigüedad
Intermedio -
Tipo de empleo
Jornada completa -
Función laboral
Gestión de productos -
Sectores
Educación primaria y secundaria y Organizaciones sin ánimo de lucro
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