For Soccer

👍 Good: nearly all Black fans believe soccer is skyrocketing in popularity 👎 Bad: fewer than 50% think opportunities to participate have kept pace 📈 Encouraging: spotlight on Black players is rising—representation matters ⚽ Check out our report to learn more about ☝️ + other on & off-field insights 📌 Plus, don't miss the trending stories from the soccer side of #sportsbiz

💡 Insight: nearly all Black soccer fans believe the sport's popularity has skyrocketed in their community, but fewer than 50% believe opportunities to participate have kept pace. We connected with participants of Black Star—our player and fan engagement brand facilitating growth of soccer in Black communities—to help marketers and other industry stakeholders better understand how this audience views their soccer (and non-soccer) interests. Read up on insights from the following areas: ⚽ Opinions on participation and representation ⚽ Origins of soccer fandom ⚽ Favorite leagues, teams, and players ⚽ Soccer consumption habits ⚽ Favorite music, favorite snacks, and more!

📈 Euros, Copa América surpass 300K online media mentions in U.S. 📺 Records set for English- and Spanish-language viewership 📌 All that, plus trending stories from the soccer side of the #sportsbiz

📈 Willow Bay appears set to become largest shareholder of Angel City 💰 Club valuation would soar to $250M+ with potential Bay-Iger investment 📌 Plus, #sportsbiz stories to follow in the latest edition of The Assist

📺 Recapping the soccer broadcast on TV in Q2 ⚽ 660+ games, 400+ teams, nearly 60 different competitions 📌 Plus, #sportsbiz stories to follow in the latest edition of The Assist

🤝🏽 Black Star & LA Galaxy partner for Juneteenth celebration 📺 FOX Sports viewership numbers off to strong start in Euros, Copa América 📌 All that, plus the trending stories from the soccer side of the #sportsbiz

A real highlight during a jam packed summer for Black Star. Great to kick it with you U.S. Soccer Foundation and Allstate.

💡 Winners, history, gaming, fashion, and more What do the above have in common? They're among the most-selected influences on team fandom by Black soccer fans. Over 40% of this audience began their soccer fandom in the past five years—a higher percentage than other ethnic fan segments. With an influx of new fans in the soccer ecosystem, two of the obvious questions to ask are which teams are they settling on and why. In this week's edition of The Assist we dive into this topic, as well as the other stories we're following in the soccer corner of the #sportsbiz world.

📈 The Tournament (TBT/TST) sees growth in Year 2 The second edition of The Soccer Tournament (TST) wrapped up this week, and what an event it was. La Bombonera and US Women won the Men’s and Women’s brackets, respectively, both earning a $1 million winner-take-all prize. The tournament provided a multitude of exciting on-field moments and plenty of chances for crossover content between TST, its players, and other personalities—including Pat McAfee. In this week’s edition of The Assist we take a deeper look at the successes of the tournament, how those successes led to growth in year two, and what brands and marketers may take away from the event. Plus, don’t miss the trending stories from the soccer side of the #sportsbiz world.

🙌 10 days ‘till Alianza + 3.6 million watch UCL Final Alianza de Futbol, our property aimed at providing Hispanic communities with local and national soccer programming, kicks off in just over a week and we're celebrating its 20th anniversary! Check out this week's newsletter to read more about this milestone and how we'll be celebrating on each of the 2024 Alianza tour stops. We also dove into the viewership numbers from the UEFA Champions League Final this past weekend, as 3.62 million English- and Spanish-language U.S. viewers saw Real Madrid defeat Borussia Dortmund. All that, plus the other trending stories from the soccer side of the #sportsbiz world in this week’s edition of The Assist.