Directive

Shoutout to Nathan Smith, Directive's Player of the Week! Nathan's passion for SEO and proactive approach has impressed our team and clients from day one. His keen attention to detail, problem-solving skills, and willingness to lend a hand elevate our work. We're lucky to have Nathan driving our success and inspiring us all. Keep up the amazing work, Nathan!

Don't sleep on financial modeling. It could mean the difference between hitting your growth goals or not. LTV:CAC financial modeling evaluates your spend and guides budget allocation towards high-performing campaigns and channels. This helps you report accurate financial results, forecast effectively, and achieve growth targets. Which is great since we know the bosses are (enthusiastically) waiting for those results! 🫠 By understanding customer lifetime value and acquisition costs, you can optimize strategies and drive success in your marketing and sales efforts. Want to learn more about LTV:CAC? Check out our website for more deets: https://bit.ly/3WndtnY

Meet Christopher Diaz, Directive's Player of the Week! Chris, you've shown shown incredible dedication since day 1. Your positivity, willingness to learn, and proactive approach make you an essential part of our team. We appreciate your optimism and eagerness to help out wherever you're needed. Keep shining, Chris!

What happens in Toronto, stays in Toronto (but I'm also posting here because our CEO said we needed to post something about our trip to Toronto last week)! It's hard to believe that we were just co-hosting a dinner with Chili Piper and a few of the best marketing minds in Toronto. Good times. We may be in your city soon, so stay tuned for more details. Enjoy some of the sights and sounds from dinner, as well as some BTS footage from our on-location shoot.

"Keyword research isn't still a thing." Don't let Directive's SEO expert Justin Tagieff hear you say that. Keywords, especially saas keywords, need the *most* attention. "But, why?" **deep inhale** The right keyword strategy: - Improves visibility and conversion rates - Helps engage customers at each stage of their purchase journey - Can increase targeted conversion potential - And a bunch of other things Justin gives you the goods (plus looks good doing it) in this weeks' B2B Blueprint. (link in comments)

Facing challenges with ineffective agencies? Directive's proven Customer Generation approach integrates SEO, Paid Media, Design, Rev Ops, Video, and Strategy to drive growth and retention. With over $1 billion in revenue generated, we will help you achieve consistent growth by: Leveraging first-party data Creating accurate financial models Testing innovative ideas Developing creative that resonates Partner with us -- watch your leads and revenue soar.

🔥 Hot take: this👇 is still the best way to facetime clients!

Last night, in the hustle and bustle of downtown Toronto, we met with marketing leaders to share great food, better insights, and even better views from the heart of the 6ix! 🎥 This was after a full day of filming with the amazing Tara Robertson from Chili Piper, and Rafik Farag and Amanda Lopez from Directive for an awesome video project in the works. More to come on that! Check out the sights and sounds from the dinner and from our production day!

I had the best time learning from and working with our Directive team 🎉 Come back and visit us soon!

🎬 This week on B2B Blueprint, we’re diving into making LinkedIn work for your business with our Associate Director of Paid Media, Andrew Finkenbinder. Key Takeaways:👇 - Start by defining what you want to achieve on LinkedIn and if it’s the right platform for your goals - Success hinges on accurate targeting - Utilize video for top-of-funnel engagement, document ads for mid-funnel, and incentivized conversational ads for bottom-funnel conversions - Focus on metrics like meetings-held to gauge performance and optimize campaigns 👉 Watch the full episode now. Link in comments.