Andrew Pearson

Editors Peter A. Bruck and Madanmohan Rao bring together an extraordinary cast of thought leaders and practitioners in this sweeping survey of mobile technology and its impacts on human life, work, and society. Global Mobile examines the foundations of the worldwide mobile ecosystem through an array of case studies and perspectives on how mobile is transforming human enterprise—from business and healthcare to education, employment, entertainment, government, and the media.

Contributors… Exibir mais

Editors Peter A. Bruck and Madanmohan Rao bring together an extraordinary cast of thought leaders and practitioners in this sweeping survey of mobile technology and its impacts on human life, work, and society. Global Mobile examines the foundations of the worldwide mobile ecosystem through an array of case studies and perspectives on how mobile is transforming human enterprise—from business and healthcare to education, employment, entertainment, government, and the media.

Contributors describe how mobile can and is being used to expand economies, alliances, and partnerships, and assess legal, policy, and regulatory issues and challenges. Combining broad practical coverage with a pioneering vision, Global Mobile is the first essential guide to the worldwide mobile ecosystem.

"Global Mobile offers a panoramic vision of the new world of mobile connectivity, now and into the future. Essential reading for everyone involved in mobile media." —Mike Sharples, professor of educational technology,
The Open University, U.K., and founding president
of the International Association for Mobile Learning

"Nothing gets marketers closer to their consumers than mobile and nothing captures or educates on that better than Global Mobile. It's a must read for the future." —Greg Stuart, global CEO, Mobile Marketing Association

"Policy-makers around the world are still catching up with the explosive growth of mobile communications, and this timely report will help them along a number of dimensions—getting spectrum right, rural access, financial inclusion, and entrepreneurship." —Dr. Tim Kelly, lead policy specialist, The World Bank Exibir menos

Article detailing IBM's “Next 5 in 5” list, which the company claims are “innovations that will change our lives in the next five years." According to the article, IBM believes that the future holds a world in which “virtually every text message or email pushed at you is so relevant that this messaging analytic “service” starts feeling like “a best friend.” IBM claims that in five years, spam filters will be so precise and unsolicited advertisements so relevant that spam as we know it today… Exibir mais

Article detailing IBM's “Next 5 in 5” list, which the company claims are “innovations that will change our lives in the next five years." According to the article, IBM believes that the future holds a world in which “virtually every text message or email pushed at you is so relevant that this messaging analytic “service” starts feeling like “a best friend.” IBM claims that in five years, spam filters will be so precise and unsolicited advertisements so relevant that spam as we know it today will cease to exist. Exibir menos

Article about social media enterprise collaboration tools that allow functionalities like predictive prompting, predictive publishing, attitude analytics, and social analytics written for ComputerWorld HK.

The Mobile Revolution details how the mobile phone is not only transforming the way people communicate with each other but also how advertisers and marketers are communicating with them. Through SMS text messaging, mobile users can order pizzas, receive mobile coupons, initiate phone calls from click-to-call messages, as well as sign up for text-for-rewards campaigns or text reminders. In the near future, mobile users will be able to take pictures of a movie poster and instantly download… Exibir mais

The Mobile Revolution details how the mobile phone is not only transforming the way people communicate with each other but also how advertisers and marketers are communicating with them. Through SMS text messaging, mobile users can order pizzas, receive mobile coupons, initiate phone calls from click-to-call messages, as well as sign up for text-for-rewards campaigns or text reminders. In the near future, mobile users will be able to take pictures of a movie poster and instantly download ringtones associated with that film. Exibir menos