The journey to reposition the cannabis industry
How The Travel Agency is taking customers on a trip to what a dispensary can be
Most cannabis dispensaries offer customers a similar aesthetic: visual references to marijuana leaves, walls of product (some in packaging, some not), neon color schemes, and a storefront that looks like it could have been set up this morning.
This shopping experience suits a category associated with underground (but typically now legal) business dealings. If customers were happy to purchase cannabis in discreet alleyways in the past, surely this is an upgrade. But it also reinforces stereotypes about the industry: that it’s lowbrow, associated with late night activities, and largely unbranded (read: ingest at your own risk).
What if you want to expand the market to new audiences who aren’t sure how to approach the category, and are likely skeptical? Or, if you want to differentiate from all the dispensaries that have popped up in New York City?
Enter The Travel Agency.
The Travel Agency is a dispensary that looks like Apple store-meets-greenhouse…
