How to increase income by x10 and scale games worldwide using the CAS.AI platform?
If you are thinking about turning your gaming hobby into a profitable business, this story is for you. We share the story of our client, Rinaz Khadiev, who was able to turn his hobby into a fast-growing business.
Point A:
In 2021, Rinaz began developing his first horror game, “Siren horror: Big head game 3d”. At first, Rinaz manually set up ad across more than 10 networks, which was time-consuming. The revenue from the game “Siren horror” was $3 per day through IronSource.
Point B: Success with CAS.AI
As we said, Rinaz came to us with an income from the app “Siren horror: Big head game 3d” at a rate of -$3 per day. Ironsource Was used as 1 ad network only.
After connecting mediation and thanks to micromanagement in setting waterfalls, as well as increasing the number of networks managed to raise income up to 30€ per day from the first days of cooperation.
Publishing and scaling of the product
After connecting with CAS.AI publishing and launching advertising campaigns, the income immediately increased 6 times.
Rinaz signed a publishing agreement with CAS.AI, with profit sharing of 50/50 after the current income is fixed. CAS.AI handles upscaling — purchasing traffic, ASO. Rinaz’s game revenues have grown.
We are constantly testing different icons for successful app store promotion.
We constantly conduct A/B testing of icons for successful promotion of the application. Below on the screenshots you can see exactly how it happened.
Of course we tested promotional graphics, getting a little boost from this component as well.
In one year, the number of impressions increased from 471,095 (July 2022) to 9,452,286 (July 2023). A colossal progress in a year of work.
Results:
Thanks to working with CAS.AI, Rinaz’s “dirty” income increased 100 times and his net income 20 times. The number of games has increased to 12 and a new multiplayer horror game is launched.
