How did an ordinary car driving simulator from 5$ become a 72,500€ earner?
Gaming income isn’t just about ads anymore. In fact, for the iOS version, up to 40% and for Android up to 20% of the revenue comes from in-game purchases, as shown in the screenshots. The overall project revenue is a combination of in-game purchases and ads on both iOS and Android platforms.
Google Play, September 2023, in-app purchases
App Store, September 2023, in-app purchases
Total revenue from in-game purchases in the two versions of the game (Android and iOS) for 2023.
Let’s take a closer look into the story of Zafar and his game “Racing in Car 2021” and see how it changed from just a regular game to a money-making success.
Creating a game and monetizing it 4–5$ in a day
Initially, Zafar developed the driving simulator game and thought on how to further promote it. After creating the game, he turned to CAS.AI for assistance with promotion and monetization.
The first mediation platform generated $4–5 revenue per day with an average eCPM of $1.44, impressions of 3400 per day and fill rate of 62%.
Upon integrating CAS.AI mediation for the Android version on April 1, 2021, the number of active users immediately increased, as seen in real-time data. The number of new users of the game also increased immediately after connecting the CAS.AI mediation.
Partnering with CAS.AI brought several benefits:
- A hybrid model that combines bidding and price waterfalls.
- Fast integration within a few hours.
- Integration with over 20 ad networks and 150 DSPs.
- Maintaining a low level of crashes and App Not Responding (ANR) issues.
- Quick support via Telegram within 20 minutes.
- Conducting thorough A/B testing initially to determine the optimal solution.
Increasing the revenue to €18,000 for the Android game “Racing in Car 2021”
The revenue for the Android version of “Racing in Car 2021” soared to 75–80 euros per day after just one month of monetization. Over time, revenue continued to climb, with the average eCPM reaching €4, thanks to enhanced mediation.
In May, we decided to switch to publishing, and this helped our client achieve a significant increase in revenue. By actively engaging new users, the publishing team managed to double the revenue from €1572.76 in April to €3680.68 in May.
How did our team manage to actively engage users?
- through A/B icon testing
- stock listings
- performance creatives
Only by changing the icon, we significantly increased the number of app installations to 4.5%!
The collaboration with CAS.AI focuses on improving the efficiency of promoting the game. By October 2023, the integrated approach ensured consistently high revenue of €18,000.
What changes have been made to the iOS version of the game on the App Store?
In the case of the iOS version, after the integration of CAS.AI, revenue increased from €1 to €100 per day.
The results in the App Store were even more impressive, with the following month’s revenue totalling €72,500.
CAS.AI continues to work to promote the “Racing in Car” app on the App Store and help mobile apps stay relevant and competitive.
The Android and iOS game versions of “Racing in Car” have been successful projects to date. In December 2023, both versions brought in a combined 64,410€ — an excellent result that you can achieve by choosing a reliable partner!
