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ISSUE No.14  //  MAY 2020

#GROWFOODTOURISM

/noun 1. the pursuit of unique and memorable eating and drinking experiences.

“With food so deeply connected to its origin, this focus [on culinary tourism] allows destinations to market themselves as truly unique, appealing to those travelers who look to feel part of their destination through its flavours.”

  
 Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)
1  //  NEWS
CULINARY TOURISM ALLIANCE WINS ONTARIO TOURISM MARKETING AWARD FOR 50 BEST EXPLORES ONTARIO CAMPAIGN
The Culinary Tourism Alliance is proud to announce that we have won the Marketing Campaign Over $50k Award of Excellence for our 50 Best Explores Ontario campaign at the Ontario Tourism Awards – part of the TIAO Ontario Tourism Summit. Find out more.

CULINARY TOURISM ALLIANCE TO HELP GREENBELT INCREASE ACCESS TO OUTDOOR RECREATION IN ONTARIO

The Greenbelt Foundation has launched a project to connect culinary tourism businesses in the protected Ontario Greenbelt with existing recreational trails. Greenbelt Foundation’s Support for Culinary Tourism Alliance, Bruce Peninsula Biosphere Reserve, and Waterfront Regeneration Trust will Boost Recreation and Support Rural Economies in COVID-19 Recovery. Find out more.

TEMISKAMING SHORES LAUNCHES FOOD TOURISM PACKAGES AND GAINS MEDIA ATTENTION

A total of 11 businesses have partnered with the City of Temiskaming Shores to create food tourism experiences, giving guests a chance to visit local farms, try food specific to the area and make the most out of their trip to the area. The project is a result of on-going destination development work supported by the Culinary Tourism Alliance. Find out more.
 
2  //  PROJECT UPDATE
ELEVATING CANADIAN EXPERIENCES
in partnership with the Tourism Industry Association of Canada
Canada's tourism sector has been severely impacted by the COVID-19 crisis and are focused on weathering the storm. Through a series of workshops aimed at supporting growth and innovation for local tourism operators across the country, TIAC in collaboration with the Culinary Tourism Alliance is helping operators hit the ground running once Canada is ready to welcome visitors back. 

The full-day workshops are designed to help tourism business operators not only maintain their businesses, but grow them by reaching and attracting new domestic and international visitors once it is safe to do so. See Upcoming Workshops.
3  //  TASTES OF PLACE
FISH FROM THE LARGEST LAKE IN CENTRAL AMERICA
Lake Cocibola (or Lake Nicaragua) is the largest lake in Central America at over 8,000 square kilometres. The area is home to a diversity of peoples, cultures, histories, cuisines, and natural features. Within the lake you find the Isla de Ometepe with its two volcanos, the Isletas de Granada off the coast of the oldest continuously inhabited Spanish city on the continent, and the Archipelago de Solentiname made up of 36 different islands and known for their colourful wooden art pieces. All of these places offer their own unique culinary heritage and traditions connected to the lake and its variety of fish and water life that includes freshwater sharks. On the southeastern end of the lake is the mouth of the Rio San Juan, which connects the lake to the Caribbean Sea. Through this waterway, you find the mixing of foods and ingredients from the Caribbean coast of Nicaragua such as coconut bread and rice with those from the pacific and central regions of the country. 
4  //  TOOLS & RESOURCES
REBUILDING TRAVELLER CONFIDENCE: THE IMPORTANCE OF KEEPING TRAVELLER SAFETY TOP OF MIND AND IN PLAIN SITE
This guide from Destination Canada offers four simple themes that have risen to the top for small businesses to help restore and cultivate confidence within Canadian travellers by showing that safety is in everyone’s best interest. They also share some best-in-class examples from the Canadian tourism industry from coast to coast to coast.
DOWNLOAD GUIDE
5  //  EVENTS
2020 TIAC TOURISM CONGRESS
TIAC’s Tourism Congress is an in-person event that brings together tourism operators from coast to coast to coast. But this year, they’re going virtual on November 17 & 18, 2020.

The event is free to attend for all industry partners and includes over 50 sessions packed with practical and inspiring content. They'll present insights into the trends that shape the Canadian visitor economy, while also providing ample networking opportunities.

Camilo Montoya-Guevara, Research & Evalutation Officer and Trevor Benson, VP of Destination Development will be presenting at the forum. Tune into their session "Explore how culinary tourism uplevels the visitor experience, and learn how to connect the food & drink and tourism industries" on November 18th at 11:30am EST.
REGISTER NOW

TOURISM HR CANADA RECOVERY WEBINARS

Tourism HR Canada is running a free series of webinars as part of their Tourism Workforce Recovery Toolkit. Each one-hour session will include practical information and guidance on how to address issues that will help businesses recover, sustain operations, and be more resilient. This week, the first in the series took place, which looked at strategic planning for business continuity.

Be sure to mark your calendars for the upcoming webinars, which include:  

  • Building Strategic Community Partnerships | Tuesday, November 10 – 2:00pm ET/11:00am PT 
  • Adapting to New Market Realities: Products, Pricing, Placement, Positioning | Tuesday, November 24 – 2:00pm ET/11:00am PT 
  • Workforce Power Session | Wednesday, December 9 – 2:00pm ET/11:00am PT 
#AGRITECTUREXCHANGE

Rebecca Mackenzie, President & CEO of the Culinary Tourism Alliance will be joining the "Food System Responses to COVID-19" panel at the #AgritectureXchange taking place December 1st to 3rd, 2020.

For a 10% discount on registration, use code AgXSpk10
The Culinary Tourism Alliance is not-for-profit devoted to bridging the gap between the food & drink and travel industries. This newsletter is our way of sharing news, events, tools and resources with you - partners who help us grow food tourism.


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Culinary Tourism Alliance
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