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ISSUE No.15  //  AUGUST 2020

#GROWFOODTOURISM

/noun 1. the pursuit of unique and memorable eating and drinking experiences.

“Food is believed to rank alongside climate, accommodation, and scenery in importance to tourists”

  
— Bob McKercher in "Food Tourism as a Viable Market Segment",
Journal of Travel & Tourism Marketing
1  //  NEWS
INDIGENOUS CULINARY OF ASSOCIATED NATIONS PARTNERS WITH CULINARY TOURISM ALLIANCE
The Indigenous Culinary of Associated Nations (ICAN) has partnered with the Culinary Tourism Alliance (CTA) to bring awareness to the wealth of Indigenous culinary tourism experiences available in Canada to a global audience. We look forward to sharing more Indigenous food stories in the near future to further celebrate the unique wealth of experiences Canada has to offer.
 
Read About The Partnership
2  //  PROJECT UPDATE
TOURISM SASKATOON
Over the summer, we are playing a key role in collaborating with Tourism Saskatoon and the Saskatoon Food Council on multiple projects to enhance the region as a culinary destination in Canada, and to promote local food awareness. 

Supported by Western Economic Development Canada, the first project is to work with food and drink businesses to provide new and exciting culinary experiences, through cultural education, tastings and samplings, within the Saskatoon area for visitors. The second project is to create momentum for travel trade operations within the area by launching a new social enterprise by 2021, aimed at offering and delivering culinary tours of Saskatoon and area.
4  //  TASTES OF PLACE
THE ONLY TEA PLANTATION IN EUROPE
The Azores is an autonomous region of Portugal made up of 9 North Atlantic islands. The region's remote location, subtropical climate, and history as a sea trading port have all contributed to its unique culinary heritage and traditions. Pico Island's vineyard landscapes, characterized by volcanic stone walls, are designated a UNESCO World Heritage Site and on São Miguel Island (pictured), they've been growing tea since 1883. Today, it's the oldest (and only) tea plantation in Europe.
3 //  RESEARCH & LITERATURE
THE ROLE OF FOOD TOURISM IN SUPPORTING VIBRANT IDENTITIES AND BUILDING EDUCATION AMONG DIVERSE COMMUNITIES AND VISITORS
Written by Camilo Montoya-Guevara, Caroline Morrow and Trevor Jonas Benson as part of the 2020 Dublin Gastronomy Symposium, this paper explores the interrelation of foods produced in the rural areas around the GTA and the foods sought by diverse communities in urban centres of the GTA. Through analysis and comparison of land management and agricultural policy documents, community engagement initiatives, and current food tourism programs, this paper also considers the impact that the GTA’s cultural diversity has in shaping the future of food education and food tourism.
 
Read The Report
5  //  TOOLS & RESOURCES
#SAFETRAVELS: GLOBAL PROTOCOLS & THE STAMP FOR THE NEW NORMAL

The World Travel & Tourism Council (WTTC), alongside health experts and other industry associations, are working together to achieve effective recovery protocols by developing meaningful action plans that optimize sector-wide recovery efforts.

Part of their protocols includes providing the public & private sectors with the insights & toolkits for interaction & implementation to ensure that people are and feel safe. It is paramount to have common rules. They envision a future of travel which is safe, secure, seamless and provides an authentic and meaningful experience to the traveller across the journey; one which supports the livelihoods of millions and contributes to sustainable economic growth. 

They will be publishing the protocols in phases and for at least eleven industries, including; Hospitality, Attractions, Outdoor Retail, Aviation, Airports, Short Term Rentals, Cruise, Tour Operators, Convention Centres and MICE, Car Rental and Insurance.

The protocols align the private sector behind common standards to ensure the safety of its workforce and travellers as the sector shifts to a new normal.
6  //  EVENTS
TERROIR SYMPOSIUM GOES VIRTUAL, SEPTEMBER 13 - 15, 2020 TO EXPLORE THE POWER OF PARTNERSHIP

For the past 14 years, the Terroir Symposium has brought the world's leading innovators in the food, tourism and hospitality space together to share ideas, make connections and create change at the Terroir Symposium.  

We’re excited to share that with the help of our partners, speakers and program committee, the 2020 Terroir Symposium is officially going virtual on September 13th - 15th, 2020. Join +40 thought-leaders and innovators from the food, tourism, hospitality and agriculture sectors for three days of meaningful conversation, networking and education. 
See the Schedule

ELEVATING CANADIAN EXPERIENCES

In partnership with provinces, territories, and regional partners, Elevating Canadian Experiences will put together a series of workshops across Canada specifically aimed at helping local tourism organizations and small businesses operating in the culinary and shoulder/winter tourism sectors in Canada.

The full-day workshops are designed to help tourism business operators not only maintain their businesses, but grow them by reaching and attracting new domestic and international visitors once it is safe to do so.

These workshops are delivered through the Canadian Experiences Fund, in partnership with the Government of Canada.

UPCOMING WORKSHOPS INCLUDE:
The Culinary Tourism Alliance is not-for-profit devoted to bridging the gap between the food & drink and travel industries. This newsletter is our way of sharing news, events, tools and resources with you - partners who help us grow food tourism.


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Culinary Tourism Alliance
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