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“Eating is an agricultural act."
- Wendell Berry
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1 // EVENT SPOTLIGHT
EVENT PARTICIPATION
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This fall there are plenty of great opportunities to learn more about culinary tourism and engage with the food tourism network. You can find members of our team presenting at or attending the following events:
OCTOBER 2017
- Oct 17-20: Idaho Tourism Conference, Coeur d’Alene, Idaho
- Oct 16-17: Global Food Tourism Conference, Montreal, Quebec
- Oct 22-24: Travel Alberta Conference, Banff, Alberta
- Oct 27-28: Bring Food Home, Ottawa, Ontario
- Oct 27-Nov 3: Terroir Talk, Budapest, Hungary
NOVEMBER 2017
- Nov 6-7: TIAO Summit, Niagara, Ontario
- Nov 26-30: UNWTO, Government of Jamaica and World Bank Group Conference on Jobs & Inclusive Growth, Montego Bay, Jamaica
- Nov 27-29: TIAC Congress Panel, Gatineau, Quebec
For more information check out our grow food tourism event page.
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2 // PROJECT UPDATE
CITY OF KAWARTHA LAKES
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Kawartha Lakes is made up of small rural communities located on rich farmland that are connected by rivers and lakes. Approximately a 1-hour drive from Canada’s largest city, Toronto, this destination is fast becoming a playground for adventure-minded urbanites as well as those who simply want to unplug. Whether you’re birding, house-boating, cycling, laying on the beach or hiking the trails, at some point your appetite will get the best of you.
The City of Kawartha Lakes wants to make sure you’re not only sufficiently suffonsified but also left with a food and drink memory that will keep you coming back, maybe permanently. With institutions like Kawartha Dairy, upcoming craft breweries, four farmers’ markets, and a significant number of farms and restaurants, some that are part of the Butter Tart Tour, Kawartha Lakes is well positioned to grow food tourism as a demand generator in the area. We are thrilled to be helping them do this. This project recently kicked off and we will be in-market this week, meeting with the project’s key stakeholder group, exploring the area, and attending both A Moveable Feast event at Fleming College and Kawartha Farmfest.
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3 // TOOLS & RESOURCES
CHEFS + TECH, SKIFT
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Skift is the largest intelligence platform providing media, insights, and marketing to key sectors of travel. This September, Skift began exploring the “business of dining out” through their new newsletter called Chefs + Tech.
This newsletter highlights news and ideas that focus on chefs and restaurants and their connection with digital and social technology. Chefs + Tech is published twice weekly. If you’re interested in subscribing visit: http://chefstech.skift.com/subscribe/
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4 // ONE QUESTION, A WORLD OF DATA
HAS YOUR DESTINATION PARTNERED WITH ANY APP TO DRIVE FOOD TOURISM DEVELOPMENT?
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The results are in from last issue! When asked, “Is food tourism development a priority in your region?” Over 80% of respondents answered YES. Regions that prioritize food tourism development include: Alaska, Îles de la Madeleine, Southeast and Midwest United States, and Northeastern Ontario.
Next question:
HAS YOUR DESTINATION PARTNERED WITH ANY APPS TO DRIVE FOOD TOURISM DEVELOPMENT?
Take the poll.
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5 // IN OTHER NEWS
AIRBNB "EXPERIENCES"
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Last year, Airbnb expanded its hospitality services to include “Experiences”, at least 300 of which involve food tourism. Visitors can pay for a variety of experiences that range from attending a paella workshop in a Barcelonan backyard to cruising between Sonoma vineyards in a vintage VW bus. Almost a year since the launch of Airbnb’s “Experiences”, the offerings have expanded from 12 cities to over 40. These immersive, hand-on tourism experiences can offer travellers a “taste of place” and an opportunity to connect personally with the community they are visiting through the expertise of a local host. Airbnb recently announced a further expansion into the food tourism industry, through a new partnership with Resy, which will allow in-app restaurant reservations through Airbnb’s platform.
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The Culinary Tourism Alliance is a non-profit, industry-led and industry-leading association. For the past decade, we have been developing world-class food tourism strategies, implementation plans, and experiential food tourism products, all while growing awareness about the power and potential of food tourism development.
We are on a mission to help build local and regional identities by working with strategic partners to support agriculture, viticulture and aquaculture businesses across the food tourism value chain. Culinary literally means “of or pertaining to the kitchen,” and Grow Food Tourism is our way of sharing what’s happening in the CTA kitchen.
Every quarter we’ll be sharing news, updates, tools and resources, with you, our partners in developing food tourism around the world.
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