MADARA Cosmetics, AS

For the MÁDARA skin tint campaign, we teamed up with five contemporary dance artists to put our makeup to the ultimate test and tell the story of beauty, self-expression and product performance through movement.   Explore the full story: https://lnkd.in/dPb_iQH4   #madaracosmetics #brandcampaign #madarateam

📣MEKLĒJAM KOLĒĢI – pievienojies #madarateam 🌿 Mēs uzskatām, ka skaistums ir kas vairāk par rūpēm par ādu, tādēļ savas zīmola vērtības dziļi iesakņojam ne tikai MÁDARA kosmētikā, bet arī mūsu komandās un kultūrā. Šeit tavam vārdam ir spēks, idejām piepildījums un darbam reāla ietekme. Pievienojies mums kā SOCIĀLO MEDIJU UN ZĪMOLA VĒSTNEŠU ATTIECĪBU SPECIĀLISTS/-E un pārstāvi Latvijas vārdu pasaules mērogā. Uzzini vairāk un piesakies: https://lnkd.in/gG8aKEJQ #deeperthanskin #teirdarbs #hiring

MÁDARA pop-up space at the legendary Fotografiska Tallinn, the Contemporary Museum of Photography, Art & Culture 💚 The opening event of the pop-up elegantly integrated elements of Northern nature with contemporary dance to bring our latest Skin Tints campaign to life. “Makeup holds a vital role in stage art, cinematography and fashion. Our innovative skincare-makeup hybrids have been praised by professionals in these fields, a testament to the focus of our current campaign.” – MÁDARA founder Lotte Tisenkopfa-Iltnere. Crafted with sustainable materials and infused with sophisticated design elements, the pop-up offered a sensory journey through the MÁDARA story, allowing visitors to explore and purchase our skincare and makeup bestsellers. #madaracosmetics #deeperthanskin #fotografiska #tallinn #popup #event

MÁDARA was founded just two years after Latvia joined the European Union. Throughout these years, we have been proud to be part of this union and its business community, which upholds high standards for products, corporate management and ethical practices. Thank you, Andrea Bolitho and Euronews, for featuring MÁDARA in your coverage of the 20th anniversary of the EU expansion 🇪🇺💙 Read the full article here → https://lnkd.in/dEjFu7D7 #madaracosmetics #deeperthanskin #EU #euronews

📣MEKLĒJAM KOLĒĢI – pievienojies #madarateam 🌿 Mēs uzskatām, ka skaistums ir kas vairāk par rūpēm par ādu, tādēļ savas zīmola vērtības dziļi iesakņojam ne tikai MÁDARA kosmētikā, bet arī mūsu komandās un kultūrā. Šeit tavam vārdam ir spēks, idejām piepildījums un darbam reāla ietekme. Pievienojies mums kā MAZUMTIRZNIECĪBAS VADĪTĀJS un pārstāvi Latvijas vārdu pasaules mērogā. Uzzini vairāk un piesakies: https://lnkd.in/dAqbzuUx

MÁDARA Retinol Alternative Serum wins the Dutch Beauty Award 2023/24 👏💜   Our breakthrough innovation, which we call Rebel Retinol, captivated the industry in Autumn 2023, proving that botanic alternatives can be just as effective as conventional formulas.    We're thrilled to announce that the Retinol Alternative Serum is the No. 1 Popular Beauty Product in the Green Cosmetics category at the prestigious #DutchBeautyAwards 🚀   “The green winner is without a doubt Time Miracle Botanic Retinol Serum from MÁDARA Cosmetics. This thoroughly sustainable brand knows how to innovate time and time again, including with this serum. The formula with plant extracts is almost as powerful and effective as a classic retinol but a lot gentler on the skin - bye bye irritating side effects. The jury is enthusiastic: 'less lines and pigment spots after just a few weeks' and 'I will purchase again!'.''*   *Jury report from the Dutch Beauty Awards 2024. #madaracosmetics #deeperthanskin #dutchbeautyawards #organicbeauty

MÁDARA has secured a historic agreement with Oy Transmeri AB, for selling MOSSA brand.   Since the launch in 2014, MOSSA brand has become a beloved brand in Finland, Latvia, Spain, and other markets. This step will allow to establish an in-house 'brand laboratory,' facilitating the creation of new global brands while continuing the growth of the MÁDARA brand.   Gunta Sulte, MADARA Cosmetics AS CEO:” The sales success of the MOSSA brand highlights the talent of the MÁDARA Cosmetics team in creating strong and profitable brands. We are leaders not only in producing excellent cosmetic products on an international level but also in brand marketing.”   #madaracosmetics #mossa

MÁDARA newest makeup additions have landed in retail. Our skin-enhancing face makeup, including the new Air Equal Soft Silk Mineral Powder and the Skinonym Semi-Matte Peptide Foundation in 12 additional shades are now available in retail spots across Europe and online worldwide. Keep an eye out for more exciting projects coming to life across Europe's capitals, including Paris, Berlin, Riga and Prague ✨ #madaracosmetics #CGI #Retail #SkinTints

As a prominent figure in Latvia's women's business community, MÁDARA founder Lotte Tisenkopfa-Iltnere had the privilege of meeting with the European Commission President Ursula von der Leyen.    Alongside other influential business leaders and Latvian Prime Minister Evika Silina, they engaged in discussions ranging from gender equality and women's career prospects to parental leave policies and regional security, paving the way for a more stable future ahead. #madaracosmetics #madarateam

THE SKIN TINT CAMPAIGN IS NOW LIVE   Last week, we launched the largest and by far the most ambitious MÁDARA brand campaign, focusing on our bestselling face makeup category that combines professional performance with long-term skincare benefits.   The campaign will cover all the brand’s target markets across different media and communication (even unprecedented!) channels — from traditional POS and print materials, pop-up spaces, and events, to an extensive digital campaign, CGI content, and bold outdoor placements (including the Paris metro).   #madaracosmetics #brandcampaign #madarateam