Posted inHousing & Development

Apple says it’s funding a housing project in Santa Cruz later this year — but local officials say ‘it’s news to us’

Apple’s newsroom announced an anticipated 2024 groundbreaking for a housing project in Santa Cruz that it is funding through its new Bay Area housing initiative, but details are few. The initiative’s goal is to help developers deliver “high-quality units faster and for significantly less” than current Santa Cruz costs.

Posted inBusiness & Technology

This week in Santa Cruz County business: Joby Aviation Academy gets Watsonville OK, big win for Climatize, county housing market stays hot

A Joby Aviation school offering aviation career courses for high school, college and professional-level students is coming to Watsonville Airport, Jessica M. Pasko reports in her weekly local business roundup. Elsewhere, a Santa Cruz-based startup that helps renewable energy projects takes home a big honor, plus more news, names, notes and numbers to know.

Posted inFood & Drink

Post boom, Santa Cruz County craft breweries defy bust with new recipes for success

The craft beer industry has plateaued since the boom years of the 2010s, but despite brewery closures making national and local headlines, the industry is still growing slowly in Santa Cruz County and beyond. As consumer preferences have changed and expanded to include non-beer beverages and entertainment, meeting those demands while staying true to each brewery’s ethos is the key to succeeding in today’s market.